North America Action Figures Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), by End-user, By Type (Superheroes, Anime Characters, Movie Characters, and Others), By Country and Growth Forecast, 2023 - 2030

The North America Action Figures Market would witness market growth of 7.6% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 2,01,693.4 thousand units, showcasing a growth of 9.0% (2019-2022).

The action figures market is a vibrant and dynamic sector within the broader realm of toys and collectibles. Defined by its diversity, creativity, and the profound connection it forges with popular culture, this market has evolved significantly over the years, reflecting the changing preferences of consumers, technological advancements, and the influence of rising trends. The versatility of action figures extends far beyond the realm of traditional play. These miniature representations of characters have found applications in diverse domains, contributing to their ubiquity in popular culture. From serving as promotional items for movies and TV shows to becoming sought-after collectibles with investment potential, action figures have carved out a multifaceted niche.

Moreover, action figures have become integral to promotional strategies for movies, TV series, and video games. Immortalizing characters in the form of action figures not only generates additional revenue for entertainment franchises but also serves as a tangible and enduring promotional tool. The collector's sector has elevated action figures to the status of valuable investments. Limited editions, rare variants, and figures associated with iconic characters or franchises can be appreciated over time, turning collecting into a serious pursuit for investors and enthusiasts alike.

The United States has a strong culture of licensing popular characters from movies, TV shows, and video games for merchandise, including action figures. Higher disposable income can drive demand for action figures featuring characters from beloved franchises. Thus, rising disposable income and e-commerce growth in North America is expected to boost the demand for action figures in the region.

The US market dominated the North America Action Figures Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,930.7 Million by 2030. The Canada market is experiencing a CAGR of 10% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 9% during (2023 - 2030).

Based on Distribution Channel, the market is segmented into Offline, and Online. Based on End-user, the market is segmented into 9 - 15 Years, up to 8 Years, and 15 Years & Above. Based on Type, the market is segmented into Superheroes, Anime Characters, Movie Characters, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Hasbro, Inc.
• LEGO Group (KIRKBI A/S)
• Playmates Toys Ltd. (Playmates Holdings Ltd.)
• JAKKS Pacific, Inc.
• Mattel, Inc.
• Bandai Namco Holdings Inc.
• Diamond Select Toys
• Good Smile Company, Inc.
• Spin Master Corp.
• McFarlane Toys

Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)

• Offline
• Online

By End-user (Volume, Thousand Units, USD Billion, 2019-2030)

• 9 - 15 Years
• Up to 8 Years
• 15 Years & Above

By Type (Volume, Thousand Units, USD Billion, 2019-2030)

• Superheroes
• Anime Characters
• Movie Characters
• Others

By Country (Volume, Thousand Units, USD Billion, 2019-2030)

• US
• Canada
• Mexico
• Rest of North America