North America Direct Selling Market Report and Forecast 2025-2034

The North America direct selling market size attained a value of USD 175.19 Billion in 2024. The market is expected to grow at a CAGR of 1.60% between 2025 and 2034, reaching almost USD 205.33 Billion by 2034.

Key Trends in the Market

Direct selling, often known as person-to-person retail, is a business model in which individuals sell products directly to the end-consumers. The selling of products occurs in a non-retail setting for instance at home and online, among other venues. Direct selling eliminates any and all middlemen involved in the process of distribution, including regional distribution centres and wholesalers.

• Rapid expansion of e-commerce in North America is a key trend boosting the growth of direct selling market in the region as direct selling can also be conducted vial online channels.
• Rising focus on physical appearance due to increasing social media penetration, among other factors is boosting the utilisation and demand for cosmetics, thus aiding the growth of the North America direct selling market.
• The increasing requirement for side hustles for supplementing household income due to rising living expenses in North America is another crucial trend boosting the expansion of the direct selling market.

Market Segmentation

The report titled “North America Direct Selling Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Single-Level Marketing
• Multi-Level Marketing

Market Breakup by Application

• Wellness
• Cosmetics
• Household Goods
• Others

Market Breakup by Country

• United States of America
• Canada

Market Share by Application

Cosmetics applications of direct selling are projected to witness exponential growth over the forecast period and boost the growth of the North America direct selling market. This growth can be attributed to the wide variety of cosmetic products and makeup being marketed through distributors who are passionate about cosmetics and hold knowledge about their application and usage. The rising preference of using makeup among men and women and increasing interest in cosmetics as a hobby are further increasing the demand for the cosmetics applications of direct selling in North America.

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the North America direct selling market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Amway Corp.

Amway Corp. was founded in 1959 and is headquartered in Michigan, United States. They provide a wide variety of consumer products with the help of independent business owners. The company is known for offering products including nutrition supplements, food and beverages, jewellery, and fragrances, among other products.

Herbalife Nutrition Ltd.

Herbalife Nutrition Ltd. specialises in nutrition, weight management products, and health products. Based out of California in the United States, the company was established in 1980 with a mission to improve global nutrition. Their products and coaching are available through independent distributors, this in turn allows for a higher degree of personalisation.

Nu Skin Enterprises, Inc.

Nu Skin Enterprises, Inc. is a leading beauty and wellness company that was founded in 1984 and is headquartered in Utah, United States. The company is powered by a dynamic affiliate opportunity program, with a specialisation in beauty device systems, nutritional supplements, personal care, and integrated beauty and wellness products.

Other market players include Tupperware, USANA Health Sciences, Inc., Scentsy, Inc., Beachbody, LLC, Plexus Worldwide, LLC, Nature's Sunshine Products, Inc., and For Days, among others.