North America Automation Testing Market Size, Share & Trends Analysis Report By Offering (Services and Testing Types), By Endpoint Interface (Web, Desktop, and Embedded Software), By Vertical, By Country and Growth Forecast, 2023 - 2030

The North America Automation Testing Market would witness market growth of 14.7% CAGR during the forecast period (2023-2030).

Automation testing has become integral in software development, offering several advantages and reflecting evolving market trends based on the types of services provided. In terms of uses, it involves utilizing specialized software tools to execute pre-scripted test cases, significantly reducing manual intervention in repetitive testing processes.



The US market dominated the North America Automation Testing Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $19,151.9 million by 2030. The Canada market is experiencing a CAGR of 17.3% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 16.3% during (2023 - 2030).

Automated tests verify mobile apps' functionality, compatibility, and performance across diverse devices and operating systems. Automation testing extends beyond the user interface to encompass API testing, validating the interactions between different software components.

Additionally, a prominent trend in the is the shift-left approach, emphasizing the integration of testing earlier in the software development lifecycle. By incorporating testing at the outset of the development process, organizations identify and rectify defects sooner, reducing the cost and time associated.

This includes adopting advanced technologies to enhance content creation, distribution, and user experience. Automation testing ensures the quality and reliability of digital platforms, applications, and streaming services. As per the data provided by Statistics Canada, operating revenue in the film, television, and video production industry increased by 20.2% from 2019 to $11.3 billion in 2021. Hence, the rising media entertainment and BFSI industries in North America will boost the demand for it in the region.

Based on Offering, the market is segmented into Services (Advisory & Consulting Services, Planning & Development Services, Support & Maintenance Services, Documentation & Training Services, Implementation Services, Managed Services and Others) and Testing Types (Dynamic Testing {Functional Testing and Non-Functional Testing} and Static Testing). Based on Non-Functional Testing Type, the market is segmented into Security Testing, Performance Testing, Compatibility & Usability Testing, Compliance Testing and Others. Based on Endpoint Interface, the market is segmented into Web, Desktop, and Embedded Software. Based on Vertical, the market is segmented into BFSI, Aerospace & Defense, Energy & Utilities, Healthcare & Lifesciences, Automotive, Manufacturing, Retail, IT & Telecom and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• IBM Corporation
• Apexon
• Accenture PLC
• Capgemini SE
• Microsoft Corporation
• Keysight Technologies, Inc.
• Parasoft Corporation
• Sauce Labs Inc.
• Cognizant Technology Solutions Corporation
• Broadcom, Inc.

Market Report Segmentation

By Offering

• Services
• Advisory & Consulting Services
• Planning & Development Services
• Support & Maintenance Services
• Documentation & Training Services
• Implementation Services
• Managed Services
• Others
• Testing Types
• Dynamic Testing
• Functional Testing
• Non-Functional Testing
• Security Testing
• Performance Testing
• Compatibility & Usability Testing
• Compliance Testing
• Others
• Static Testing

By Endpoint Interface

• Web
• Desktop
• Embedded Software
• Mobile

By Vertical

• BFSI
• Aerospace & Defense
• Energy & Utilities
• Healthcare & Lifesciences
• Automotive
• Manufacturing
• Retail
• IT & Telecom
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America