Plant-Based Butter Global Market Report 2025

The plant-based butter market size has grown strongly in recent years. It will grow from $2.76 billion in 2024 to $2.92 billion in 2025 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to health and wellness trends, environmental and ethical concerns, shift in dietary preferences, marketing and product positioning, availability and accessibility, investment and innovation in ingredients.

The plant-based butter market size is expected to see strong growth in the next few years. It will grow to " $3.93 billion in 2029 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to rising health consciousness, environmental sustainability concerns, expansion of vegan and flexitarian diets, retail expansion and market accessibility, investment in marketing and branding, government initiatives and support. Major trends in the forecast period include collaborations and partnerships, focus on sustainability and eco-friendly packaging, celebrity endorsements and influencer marketing, retail expansion and accessibility, diverse product offerings.

The forecast of 7.7% growth over the next five years reflects a slight reduction of 0.1% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by making vegan butter alternatives more expensive, as tariffs on shea and cocoa butter from Ghana and Nigeria raise production costs.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing awareness of health and wellness is expected to drive the growth of the plant-based butter market. Plant-based butter is beneficial for weight loss and provides essential building blocks for healthy muscles and tissues. It is high in fiber and contains fewer calories and fats compared to regular dairy butter. For example, in 2024, a poll conducted by the American Psychiatric Association, a US-based professional organization of psychiatrists, revealed that 43% of adults reported feeling more anxious than the previous year, up from 37% in 2023 and 32% in 2022. Thus, the increasing focus on health and wellness is propelling the growth of the plant-based butter market moving forward.

The increasing demand in the food and beverage industry is expected to drive the growth of the plant-based butter market in the future. The food and beverage industry encompasses a wide range of operations related to the production, processing, packaging, distribution, and retailing of food and drink products. Plant-based butter serves as a vegan or dairy-free alternative to traditional dairy butter, utilized in cooking, baking applications, and the creation of dairy-free beverages like plant-based coffee creamers. For instance, in April 2022, the Common Thread Collective, a US-based digital sales agency, reported that global food and beverage eCommerce sales reached $506 billion in 2022, representing a 16.3% year-over-year increase. With a projected compound annual growth rate (CAGR) of 19.2%, sales are expected to hit $857 billion by 2025. Therefore, the rising demand within the food and beverage industry is driving the growth of the plant-based butter market moving forward.

Major companies in the plant-based butter market are maintaining their market position through innovative product offerings such as Beleaf PlantBetter. This plant-based butter, designed for bakery applications, was launched by Bunge, a US-based agribusiness and food company, in November 2023. Beleaf PlantBetter offers a superior taste with the distinctive aroma, taste, and texture of traditional butter. Comprising primarily coconut, cocoa butter, rapeseed, and lecithins, it seamlessly integrates into production processes, delivering the desired level of aeration, volume, and taste in various products.

Plant-based butter, also referred to as vegan butter, is a dairy-free alternative produced by blending water with oils derived from plants, such as olive, avocado, coconut, palm kernel oil, or a combination of plant-based oils. It serves as a convenient vegan option for spreading on toast and for use in cooking, making it suitable for individuals with lactose intolerance or dairy allergies.

The primary types of plant-based butter are organic and conventional. Organic butter is a spreadable product made from organic creams, containing the same amount of saturated fat as regular butter but being hormone and antibiotic-free, with 80% less sugar. Common sources include nuts, avocados, coconut, olive oil, canola, palm fruit, and others. Applications for plant-based butter extend to the food and beverage industry, the food service sector, and households.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

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Major companies in the plant-based butter market are introducing innovative products, such as protein-enriched plant-based butter, to maintain their competitive edge. This type of butter is a vegan spread made from plant sources and fortified with added proteins, offering a nutritious and sustainable alternative to traditional butter. For example, in October 2023, Miyoko's Creamery, a US-based plant-based dairy brand, launched its Organic Cultured Oat Milk Butter in Walmart stores across the United States. Marketed as the world's finest vegan butter, this product is made from a blend of oat milk and coconut oil, providing a rich and creamy option for consumers seeking dairy-free alternatives. Designed to replicate the taste and texture of traditional butter, Miyoko's Oat Milk Butter aims to enhance a variety of culinary applications while promoting sustainability and health.

In June 2022, AAK Foodservice, a Sweden-based food service and retail company, acquired ForA for an undisclosed amount. This acquisition, aligning with AAK's plant-based expansion strategy, complements its product line with premium plant butter products. ForA, a US-based plant-based butter company, is expected to contribute to AAK's growth in the plant-based sector.

Major companies operating in the plant-based butter market include Conagra Brands Inc., Upfield Holdings B.V., Pure Blends, Nutiva Inc., Jem Organics, Melt Organic, ForA Foods, Miyoko's Creamery, Prosperity Organic Food Inc., Premier Organics, Naturli Foods Ltd., Daisya Fine Food Ltd., The Forager Project, Goodmylk Ltd., Milkadamia Co., Nuts For Cheese, Axia Foods Inc., WayFare Foods, Earth Balance, Country Crock, Flora Plant Butter, Vitalite, Nutcrafter Creamery & Bakery Inc., Treeline Cheese Co.

North America was the largest region in the plant-based butter market in 2024. The regions covered in the plant-based butter market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the plant-based butter market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The plant-based butter market consists of sales of plant-based butter and its sources such as oat milk, rice milk, corn milk, soy milk, pea milk, almond milk, coconut milk, cashew milk, flax milk, and hemp milk. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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