Plant-Based Bars Market Report 2026

The plant-based bars market size has grown strongly in recent years. It will grow from $6.19 billion in 2025 to $6.78 billion in 2026 at a compound annual growth rate (CAGR) of 9.5%. The growth in the historic period can be attributed to increasing consumer shift toward plant-based diets, rising awareness of vegan nutrition, growth in on-the-go snacking habits, expansion of health and wellness food retail, increased availability of plant-based protein sources.

The plant-based bars market size is expected to see rapid growth in the next few years. It will grow to $10.01 billion in 2030 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to increasing demand for functional nutrition products, rising adoption of personalized nutrition, expansion of e-commerce food channels, growing focus on sustainable packaging solutions, increasing innovation in plant protein formulations. Major trends in the forecast period include increasing demand for clean-label nutrition bars, rising popularity of high-protein plant-based snacks, growing innovation in flavor and texture profiles, expansion of functional and fortified bar variants, enhanced focus on sustainable ingredient sourcing.

The rising popularity of sports and fitness activities is expected to drive growth in the plant-based bars market. Sports and fitness activities involve physical exercises and movements performed to enhance physical fitness, overall health, and sports participation. Plant-based bars are commonly used in these activities for their convenience, portability, and nutritional benefits, supporting performance and recovery. They serve as intra-workout snacks, pre-workout boosts, and post-workout recovery aids, providing essential nutrients and protein. For example, in February 2024, the Sports & Fitness Industry Association, a US-based organization promoting sports participation and industry growth, reported that in 2.02 trillion Americans - 78.8% of the population - engaged in at least one activity, a 2.2% increase from the previous year, marking the tenth consecutive year of growth with an additional 5 million participants. Therefore, the growing popularity of sports and fitness activities is fueling demand for plant-based bars.

Leading companies in the plant-based bar market are pursuing strategic partnerships to highlight the sustainable and regenerative qualities of Ponova oil. Strategic partnerships involve companies leveraging each other’s strengths and resources to achieve mutual benefits. For instance, in March 2023, Aloha, a US-based food company, partnered with Terviva, a US-based agricultural innovation firm, to develop a new plant-based protein bar using Ponova oil. This oil is extracted from the beans of the Pongamia tree, a hardy, climate-resilient species cultivated sustainably. Ponova oil is lightly refined, versatile, and offers a clean flavor suitable for various food applications. Through this collaboration, the companies aim to combine nutritious, plant-based ingredients with environmentally responsible sourcing, creating products that promote both consumer health and sustainability.

In November 2025, ETİ Gıda Sanayi ve Ticaret A.Ş., a Turkey-based consumer goods company, acquired TRUBAR Inc. for approximately $143 million. This acquisition enables ETİ Gıda to expand its presence in the growing global plant-based and health-focused snack market, gaining access to TRUBAR’s North American distribution network, brand equity, and clean-label product portfolio. TRUBAR, based in Canada, provides plant-based protein snacks, including vegan, gluten-free, soy-free, dairy-free, and seed-oil-free protein bars.

Major companies operating in the plant-based bars market are General Mills Inc., Kellogg Company, Orgain Inc., Clif Bar & Company, Nature's Path Foods Inc, Garden of Life LLC., KIND Snacks, RXBAR, Square Organics Inc, Go Macro LLC, Probar LLC., NuGo Nutrition, Lenny & Larry's LLC, 22 Days Nutrition, Health Warrior Inc., BHU Foods, Bobo's Oat Bars, Simply Protein, Thunderbird Real Food Bars, Greens Gone Wild LLC., ZEGO Foods, R.E.D.D., No Cow LLC, Kuli Kuli Inc., Raw Rev, Evo Hemp, Picky Bars Inc., LoveRaw Ltd., 88 Acres Foods Inc., Taos Bakes.

North America was the largest region in the plant-based bars market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the plant-based bars market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the plant-based bars market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The plant-based bars market consists of sales of snack bars, raw bars, fiber bars, and grain-free bars. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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