Plush Blankets Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Plush Blankets Market is projected to expand from USD 428.35 Million in 2025 to USD 625.38 Million by 2031, reflecting a CAGR of 6.51%. These high-pile bedding products are typically crafted from synthetic fibers such as polyester fleece or acrylic, known for their soft hand-feel and thermal insulation capabilities. Growth in this sector is largely fueled by consumers placing greater importance on home comfort and interior aesthetics, alongside rising adoption within the hospitality and gifting markets. Furthermore, the broadening of product assortments to include weighted and heated varieties acts as a significant driver of enduring demand.

Despite these positive indicators, market growth is hampered by fluctuating raw material costs, specifically regarding petroleum derivatives essential for synthetic fiber manufacturing. As reported by the China Chamber of Commerce for Import and Export of Textiles, the export value of the home textile industry - which includes plush blanket production - amounted to $16.03 billion in the first half of 2025. Such economic instability introduces pricing unpredictability, potentially hindering expansion and squeezing profit margins for manufacturers around the world.

Market Drivers

The rise of e-commerce and digital retail platforms has transformed the distribution network for plush blankets, granting buyers unparalleled access to various textures and oversized designs often unavailable in physical locations. This transition to digital channels enables producers to overcome traditional retail constraints by utilizing direct-to-consumer strategies that address the growing appetite for personalized home comfort items. The ease of home delivery and the capacity to instantly compare thermal specifications have cemented this channel's leadership. According to the National Retail Federation, online and non-store sales jumped by 8.6% year-over-year in January 2025 to total $296.7 billion during the 2024 holiday season, highlighting the pivotal role digital marketplaces play in fueling home textile sales.

Simultaneously, growing consumer preference for sustainable materials is pushing manufacturers to switch from virgin petroleum-based synthetics to recycled fibers. Given that plush blankets require substantial amounts of polyester to attain their signature softness, the industry is a key focus for circular economy efforts designed to minimize plastic waste. Producers are increasingly incorporating recycled polyethylene terephthalate (rPET) to maintain heat retention while attracting eco-minded consumers. Illustrating this industry-wide transition, Unifi, Inc. noted in its '2024 Sustainability Snapshot' that its recycled fiber brand contributed 32% of the company’s fiscal year 2024 revenue. This evolution in materials takes place within a large-scale trade context; the Office of Textiles and Apparel reported that US blanket imports reached $1.71 billion in 2024, signaling a strong market that values both innovation and accessibility.

Market Challenges

Fluctuating raw material prices present a significant disruption to the plush blankets market, largely because the sector depends heavily on petroleum derivatives to produce synthetic fibers. Since materials like polyester and acrylic are standard for these high-pile bedding products, volatility in upstream crude oil markets leads to immediate, unpredictable shifts in production costs. This instability undermines the capacity of producers to sustain consistent pricing models. As a result, manufacturers are frequently compelled to absorb these rising costs to defend their market share, a practice that directly reduces profit margins and limits the funds available for scaling production or diversifying product offerings.

Recent industrial data confirms the severity of this strain on the manufacturing landscape. The International Textile Manufacturers Federation (ITMF) revealed in its Global Textile Industry Survey from August 2024 that 27% of respondents pinpointed high raw material costs as a primary obstacle to business performance. This statistic underscores that cost instability is not a hypothetical threat but a widespread operational barrier that fundamentally restricts the growth potential of the global plush blankets market.

Market Trends

The Global Plush Blankets Market is undergoing a significant transformation toward textured and maximalist aesthetics, as consumer tastes shift from simple, solid designs to visually intricate bedding. Producers are increasingly launching high-pile blankets that feature 3D textures, chunky-knit styles, and bold patterns, positioning them as decorative statement pieces rather than merely functional items. This trend indicates a wider preference for sensory richness and expressive home decor, prompting brands to expand their lines with complex weaves and vivid prints. Supporting this move toward expressive interiors, Pinterest’s 'Pinterest Predicts 2025' report from December 2024 noted a 260% year-over-year increase in search interest for 'vintage maximalism,' signaling strong demand for plush items that provide distinct visual and tactile appeal.

At the same time, the integration of wellness-focused treatments is emerging as a standard enhancement, with manufacturers applying antimicrobial and hypoallergenic finishes to plush textiles. Because high-pile fabrics inherently trap moisture and dust, these technical upgrades tackle essential hygiene issues, prolonging product freshness and attracting health-conscious consumers. This emphasis on functional textile performance necessitates strict industrial testing to guarantee that softness remains compatible with cleanliness. Evidencing this focus on hygiene-oriented production, Microban International’s '2024 Year In Review' released in January 2025 reported the completion of over 30,000 mold identification tests in 2024 - a 20% rise from the prior year - demonstrating the sector’s intensified dedication to preventing microbial growth in home textiles.

Key Players Profiled in the Plush Blankets Market

• Berkshire Blanket & Home Co., Inc.
• American Blanket Company
• FleecePro
• Sunbeam Products, Inc.
• ADORNit
• Big Blanket Co.
• Robert Kaufman Co., Inc.
• Shannon Fabrics Inc.
• Venus Group
• The Company Store Group, LLC

Report Scope

In this report, the Global Plush Blankets Market has been segmented into the following categories:

Plush Blankets Market, by Application:

• Residential
• Commercial

Plush Blankets Market, by Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Online
• Others

Plush Blankets Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Plush Blankets Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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