Point-of-Purchase Display Market - Global Forecast 2025-2032

The point-of-purchase display market is undergoing rapid transformation as brands and retailers prioritize innovative in-store experiences to influence purchasing behavior. Senior executives navigating this evolving sector will benefit from strategic market perspectives and clear analysis of supply chain, technology, and regulatory dynamics.

Market Snapshot: Growth and Dynamics in the Point-of-Purchase Display Market

The point-of-purchase display market expanded from USD 24.27 billion in 2024 to USD 26.66 billion in 2025 and is forecast to reach USD 52.01 billion by 2032, reflecting a 9.99% CAGR. This notable trajectory signals growing investment in retail merchandising, as brands develop advanced display solutions to capture consumer attention at key decision moments. Increasing adoption across global retail formats highlights a shift towards interactive and tailored engagement strategies aligned with evolving shopper expectations.

Scope & Segmentation

• Display Types: Banner, countertop, endcap, floor standing (including fixed and wheeled formats), hanging, and pallet displays provide diverse merchandising options that address distinctive store layouts and direct consumer focus at multiple points of interaction.
• Distribution Channels: Convenience stores, department stores, online retailers (combining company websites and e-commerce marketplaces), specialty stores, supermarkets, and hypermarkets each introduce unique operational demands and offer distinct consumer touchpoints for display deployment.
• Industry Verticals: Automotive, consumer electronics, food and beverage, health and beauty (spanning cosmetics, personal care, pharmaceuticals, and supplements), and retail and apparel verticals each influence display material selection, messaging nuances, and engagement techniques for precise audience targeting.
• Regions Covered: The market analysis encompasses the Americas—including the United States, Canada, Mexico, Brazil, Argentina, Chile, Colombia, and Peru—Europe, the Middle East and Africa (covering a broad spectrum of countries from the United Kingdom and Germany to South Africa and Kenya), and Asia-Pacific (inclusive of China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, and Taiwan), reflecting a global outlook and regional market dynamics.
• Key Companies: DS Smith Plc, WestRock Company, Sonoco Products Company, Menasha Corporation, International Paper Company, Smurfit Kappa Group plc, Georgia-Pacific LLC by Koch Industries, UFP Industries Inc., Creative Displays Now Inc., and Marketing Alliance Group Inc. represent leading market players shaping competitive and strategic trends.

Key Takeaways for Senior Decision-Makers

• Strategic display design is integral to supporting omnichannel initiatives, enhancing integration between physical stores and digital channels for consistent brand engagement.
• Digital integration advances—including augmented reality and real-time analytics—are reshaping how retailers personalize shopper interactions and measure in-store engagement with precision.
• A heightened emphasis on sustainability is steering brands toward eco-conscious materials and transparent sourcing, aligning with shifting consumer preferences and regulatory guidance.
• Regional differences in consumer behavior necessitate tailored display strategies, with the Americas prioritizing interactive and sustainable displays and Asia-Pacific advancing technology-enabled engagement methods.
• Effective collaboration across merchandising, supply chain, and marketing teams is central to bringing display concepts to market efficiently, ensuring alignment between creative vision and operational feasibility.

Tariff Impact: Supply Chain and Sourcing Adjustments

US tariff measures introduced in 2025 have materially influenced the cost structure of display manufacturing, especially through increased prices on plastics, metals, and adhesives. In response, companies are shifting to nearshore vendors and diversifying supplier portfolios to mitigate regulatory uncertainties. Adoption of buffer inventory strategies and modular design architectures bolsters business continuity and cost efficiency. Heightened collaboration with local logistics partners allows brands to anticipate and better manage tariff-related challenges.

Methodology & Data Sources

This analysis applies a multi-stage research approach, combining secondary data from trade publications and industry journals with structured interviews involving retail, display manufacturing, and technology executives. Supplemental in-store observations and focused survey research contribute actionable perspectives, while ongoing peer review upholds analytical robustness and relevance.

Why This Report Matters

• Empowers decision-makers to refine investment, placement, and messaging strategies based on evolving technology and consumer trends within the point-of-purchase display market.
• Supports retailers and manufacturers in designing resilient supply chains and agile merchandising to operate effectively amid regulatory and market shifts.
• Delivers practical recommendations and segmentation insights designed to align diverse stakeholders for improved display outcomes and business performance.

Conclusion

Innovation, interdepartmental alignment, and proactive responses to regulatory developments are shaping future success in the point-of-purchase display sector. Informed insights from this report help guide optimized market strategies and foster sustainable retail engagement.

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