This report describes and explains the poultry market and covers 2017-2022, termed the historic period, and 2022-2027 termed the forecast period, along with further forecasts for the period 2027-2032. The report evaluates the market across each region and for the major economies within each region.
The global poultry market grew from $352.80 billion in 2022, having increased at a compound annual growth rate (CAGR) of 3.6 % since 2017. The market is expected to grow from $352.80 billion in 2022 to $482.33 billion in 2027 at a rate of 6.5 %. The market is then expected to grow at a CAGR of 6.1% from 2027 and reach $647.96 billion in 2032.
Growth in the historic period resulted from strong economic growth in emerging markets, rise in consumption of meat, low interest rates, increased awareness about the health benefits, and rise in disposable income. Factors that negatively affected growth in the historic period were COVID-19 pandemic, geo-political tensions and shortage of labor.
Going forward, rise in consumption of protein, increasing government support, rapid urbanization and increasing population will drive the market growth. Factors that could hinder the growth of the poultry market in the future include the Russia-Ukraine war impact and awareness of animal cruelty.
The poultry market is segmented by type into chicken, turkey, ducks, and other poultry. The chicken market was the largest segment of the poultry market by type, accounting for $ 314.23 billion or 89.1% of the total market in 2022. The ducks market is expected to be the fastest-growing segment going forward at a CAGR of 8.9%.
The poultry market is also segmented by distribution channel into supermarkets/hypermarkets, convenience stores, food services, e-commerce, and other distribution channels. The supermarkets/hypermarkets market was the largest segment of the poultry market by distribution channel, accounting for $135.23 billion or 38.3% of the total market in 2022. The e-commerce market is expected to be the fastest-growing segment going forward at a CAGR of 6.9%.
The poultry market is also segmented by nature into organic and conventional. The conventional market was the largest segment of the poultry market by nature, accounting for $343.11 billion or 97.3% of the total market in 2022. The conventional market is expected to be the fastest-growing segment going forward at a CAGR of 6.5%.
The poultry market is segmented by product type into fresh/chilled, frozen, ready-to-cook, ready-to-eat, and other product types. The frozen market was the largest segment of the poultry market by product type, accounting for $154.42 billion or 43.8% of the total market in 2022. The ready-to-eat market is expected to be the fastest-growing segment going forward at a CAGR of 6.7%.
Western Europe was the largest region in the poultry market, accounting for 30.7 % of the global market in 2022. It was followed by Asia-Pacific, North America and the other regions. Going forward, the fastest growing regions in the poultry market will be the Middle East and Western Europe, where growth will be at CAGRs of 12.65% and 7.53% respectively from 2022-2027.
The global poultry market is fairly fragmented, with a large number of players in the market. The top ten competitors in the market made up to 23.14% of the total market in 2021. JBS S.A. was the largest competitor with 7.47% share of the market, followed by Tyson Foods, Inc. with 4.59%, Pilgrim's Pride Corporation with 2.83%, BRF S.A. with 1.76%, Sanderson Farms with 1.51%, Charoen Pokphand Foods with 1.26%, Hormel Foods Corp with 1.17%, New Hope Liuhe with 0.87%, Koch Foods with 0.86%, and Perdue Farms with 0.84%.
The top opportunities in the poultry market by type will arise in the chicken market, which will gain $110.7 billion of global annual sales by 2027. The top growth potential in the poultry market by distribution channel will arise in the supermarkets/hypermarkets market, which will gain $52.3 billion of global annual sales by 2027. The top growth potential in the poultry market by nature will arise in the conventional market, which will gain $127.1 billion of global annual sales by 2027. The top growth potential in the poultry market by product type will arise in the fresh/chilled market, which will gain $40.8 billion of global annual sales by 2027. The poultry market size will gain the most in the USA at $18.6 billion.
Market-trend-based strategies for the poultry market include technology advancements, organic poultry, camera-based weighing systems, use of artificial intelligence, increasing investments and strategic partnerships and acquisitions.
Player-adopted strategies in the poultry industry include focusing on enhancing operational capabilities through strategic investments and business expansions and strengthening business operations through the launch of new products.
To take advantage of the opportunities, the analyst recommends the poultry companies should focus on technological advancements, focus on organic poultry, focus on adoption of artificial intelligence (AI), focus on fast-growing product types, provide competitively priced offerings, expand in emerging markets, continue to focus on developed markets, focus on partnerships and collaborations, continue to focus on fast-growing distribution channels, continue to focus on B2B promotions, focus on online marketing, focus on fast-growing end-use industries, and focus on urban population.
The global poultry market grew from $352.80 billion in 2022, having increased at a compound annual growth rate (CAGR) of 3.6 % since 2017. The market is expected to grow from $352.80 billion in 2022 to $482.33 billion in 2027 at a rate of 6.5 %. The market is then expected to grow at a CAGR of 6.1% from 2027 and reach $647.96 billion in 2032.
Growth in the historic period resulted from strong economic growth in emerging markets, rise in consumption of meat, low interest rates, increased awareness about the health benefits, and rise in disposable income. Factors that negatively affected growth in the historic period were COVID-19 pandemic, geo-political tensions and shortage of labor.
Going forward, rise in consumption of protein, increasing government support, rapid urbanization and increasing population will drive the market growth. Factors that could hinder the growth of the poultry market in the future include the Russia-Ukraine war impact and awareness of animal cruelty.
The poultry market is segmented by type into chicken, turkey, ducks, and other poultry. The chicken market was the largest segment of the poultry market by type, accounting for $ 314.23 billion or 89.1% of the total market in 2022. The ducks market is expected to be the fastest-growing segment going forward at a CAGR of 8.9%.
The poultry market is also segmented by distribution channel into supermarkets/hypermarkets, convenience stores, food services, e-commerce, and other distribution channels. The supermarkets/hypermarkets market was the largest segment of the poultry market by distribution channel, accounting for $135.23 billion or 38.3% of the total market in 2022. The e-commerce market is expected to be the fastest-growing segment going forward at a CAGR of 6.9%.
The poultry market is also segmented by nature into organic and conventional. The conventional market was the largest segment of the poultry market by nature, accounting for $343.11 billion or 97.3% of the total market in 2022. The conventional market is expected to be the fastest-growing segment going forward at a CAGR of 6.5%.
The poultry market is segmented by product type into fresh/chilled, frozen, ready-to-cook, ready-to-eat, and other product types. The frozen market was the largest segment of the poultry market by product type, accounting for $154.42 billion or 43.8% of the total market in 2022. The ready-to-eat market is expected to be the fastest-growing segment going forward at a CAGR of 6.7%.
Western Europe was the largest region in the poultry market, accounting for 30.7 % of the global market in 2022. It was followed by Asia-Pacific, North America and the other regions. Going forward, the fastest growing regions in the poultry market will be the Middle East and Western Europe, where growth will be at CAGRs of 12.65% and 7.53% respectively from 2022-2027.
The global poultry market is fairly fragmented, with a large number of players in the market. The top ten competitors in the market made up to 23.14% of the total market in 2021. JBS S.A. was the largest competitor with 7.47% share of the market, followed by Tyson Foods, Inc. with 4.59%, Pilgrim's Pride Corporation with 2.83%, BRF S.A. with 1.76%, Sanderson Farms with 1.51%, Charoen Pokphand Foods with 1.26%, Hormel Foods Corp with 1.17%, New Hope Liuhe with 0.87%, Koch Foods with 0.86%, and Perdue Farms with 0.84%.
The top opportunities in the poultry market by type will arise in the chicken market, which will gain $110.7 billion of global annual sales by 2027. The top growth potential in the poultry market by distribution channel will arise in the supermarkets/hypermarkets market, which will gain $52.3 billion of global annual sales by 2027. The top growth potential in the poultry market by nature will arise in the conventional market, which will gain $127.1 billion of global annual sales by 2027. The top growth potential in the poultry market by product type will arise in the fresh/chilled market, which will gain $40.8 billion of global annual sales by 2027. The poultry market size will gain the most in the USA at $18.6 billion.
Market-trend-based strategies for the poultry market include technology advancements, organic poultry, camera-based weighing systems, use of artificial intelligence, increasing investments and strategic partnerships and acquisitions.
Player-adopted strategies in the poultry industry include focusing on enhancing operational capabilities through strategic investments and business expansions and strengthening business operations through the launch of new products.
To take advantage of the opportunities, the analyst recommends the poultry companies should focus on technological advancements, focus on organic poultry, focus on adoption of artificial intelligence (AI), focus on fast-growing product types, provide competitively priced offerings, expand in emerging markets, continue to focus on developed markets, focus on partnerships and collaborations, continue to focus on fast-growing distribution channels, continue to focus on B2B promotions, focus on online marketing, focus on fast-growing end-use industries, and focus on urban population.
Table of Contents
1. Executive Summary2. Table of Contents3. List of Figures4. List of Tables5. Report Structure7. Product/Service Analysis -Product/Service Examples22. Competitive Landscape And Company Profiles
6. Introduction And Market Characteristic
8. Supply Chain Analysis
9. Customer Information
10. Major Market Trends
11. Global Poultry Market Size And Growth
12. Poultry Market, Regional Analysis
13. Global Market Segmentation
14. Market Comparison with Macro Economic Factors
15. Asia-Pacific Market
16. Western Europe Market
17. Eastern Europe Market
18. North America Market
19. South America Market
20. Middle East Market
21. Africa Market
23. Company Profiles
24. Key Mergers And Acquisitions
25. Market Background: Meat, Poultry And Seafood Market
26. Opportunities And Strategies
27. Poultry Market, Conclusions And Recommendations
28. Appendix
Executive Summary
Poultry Global Market Opportunities And Strategies To 2032 provides the strategists; marketers and senior management with the critical information they need to assess the global poultry market as it emerges from the COVID-19 shut down.Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50 geographies.
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- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
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Description:
Where is the largest and fastest-growing market for poultry? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The poultry market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider poultry market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the poultry market.
- Product Analysis - The product analysis section of the report describes the leading products in the poultry market along with key features and differentiators for those products.
- Supply Chain - The supply chain section of the report defines and explains the key players in the poultry industry supply chain.
- Customer Information - This chapter covers recent customers’ trends/preferences in the global poultry market.
- Key Trends - Highlights the major trends shaping the global poultry market. This section also highlights likely future developments in the market.
- Global Market Size and Growth - Global historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional Analysis - Historic (2017-2022) and forecast (2022-2027), and (2027-2032) market values and growth and market share comparison by region.
- Market Segmentation - Contains the market values (2017-2032) and analysis for each segment by type, by distribution channel, by product type, and by nature in the market.
- Regional Market Size and Growth - Regional market size (2022), historic (2017-2022) and forecast (2022 - 2027, 2032F) market values, and growth and market share comparison of countries within the region. This report includes information on the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Market Opportunities And Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations - Includes recommendations for poultry providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Scope:
Markets Covered:
1) By Type: Chicken; Turkey; Ducks; Other Poultry2) By Distribution Channel: Supermarkets/Hypermarkets; Convenience Stores; Food Services; E-Commerce; Other Distribution Channels
3) By Product Type: Fresh/Chilled; Frozen; Ready-To-Cook; Ready-To-Eat; Other Product Types
4) By Nature: Organic; Conventional
Companies Mentioned: JBS S.A; Tyson Foods, Inc; Pilgrim's Pride Corporation; BRF S.A; Sanderson Farms
Countries: Australia; China; Bangladesh; India; Indonesia; Japan; South Korea; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time-series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; poultry indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- JBS S.A
- Tyson Foods, Inc
- Pilgrim's Pride Corporation
- BRF S.A
- Sanderson Farms
- Charoen Pokphand Foods
- Hormel Foods Corp
- New Hope Liuhe
- Koch Foods
- Perdue Farms
- Japfa Comfeed Indonesia
- Suguna Foods Private Limited
- Sneha Group
- Jumonji Chicken Company Ltd
- Zennoh Feed Mills of the Tohoku District Co, Ltd
- Koyu Shokucho KK
- Grow-A-Duck Pty Ltd
- Arranmore Operations Pty Ltd
- Koreaduckherd Co. Ltd
- MS Food
- Wens Foodstuffs Group Co Ltd
- Wellhope Foods Co., Ltd
- Fujian Sunner Food Co., Ltd
- Jiangsu Lihua Animal Husbandry Co., Ltd
- Fujian Sunner Development Co., Ltd
- Jiangsu Yike Food Group Co., Ltd
- LDC
- Fileni Group
- PHW Group
- Veronesi Holding S.p.A
- 2 Sisters Food Group
- Noble Foods
- Sprehe Gruppe
- Lambert Dodard Chancereul Group
- HYZA a.s
- Res-Drob
- Cherkizovo group
- AO Prioskolie
- SC Avicola Slobozia SA
- Vitall SRL
- Vodňanská drůbež, a.s
- Sinyavskaya Poultry Farm
- Ovostar Union
- Maple Leaf Foods Inc
- Foster Farms
- Sysco Corporation
- Smithfield Foods Inc
- Agro super S.A
- Perdigao S.A
- Pif Paf Alimentos
- Globoaves
- Group Arcor
- Cresta Roja
- Noelma S.A
- Arab Company For Livestock Development (ACOLID)
- Al-Watania
- Al-Fakeih Poultry Farms
- Keskinoglu
- Emirates Modern Poultry Company (Al Rawdah)
- RCL Foods Ltd
- Astral Foods
- Cairo Poultry Company
- Country Bird Holdings
- Sovereign Food Investments
- Arab Poultry Breeders Co
- New Hope Liuhe Co. Ltd
- Marubeni
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 452 |
| Published | October 2023 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 352.8 Billion |
| Forecasted Market Value ( USD | $ 648 Billion |
| Compound Annual Growth Rate | 6.3% |
| Regions Covered | Global |
