South Korea Bath Products Market Report and Forecast 2025-2034

The South Korea market size for bath products reached a value of more than USD 350.00 Million in 2024. The South Korea bath products industry is expected to grow at a CAGR of 2.10% between 2025 and 2034 to reach value of around USD 430.85 Million by 2034.

Key Trends in the South Korea Bath Products Market

In daily life, bathing and showering involve the use of bath products. Shower gel and bubble wash, bath salts, bar soaps, and bath bombs and capsules, among others, are different types of bath products available in the South Korean market. Bath products aid in thorough body washing and assist in maintaining sanitary body conditions. Many bath products also have additional fragrances that aid in releasing a pleasant odour from the body.

Herbal and Organic Bath Products are Gaining Traction in the South Korean Market Due to their Healing and Rejuvenation Properties

People look for a few minutes of peace and quiet to unwind and rejuvenate themselves because of their busy lives. One of the best ways to do this is by taking a long, relaxing bath using products that not only make the skin seem beautiful but also heal and rejuvenate it. Nowadays, one can get excellent bath products that are formulated using natural ingredients and are loaded with herbal extracts. These bath and shower products cleanse and hydrate the skin with ingredients including shea butter, avocado oil, chamomile, clarified butter, carrots, vitamin E oil, and lemongrass.

Moreover, due to its advantages for the skin, organic bath products are becoming more popular. Contrarily, mass-produced synthetic soap is created with harsh colours, preservatives, and lathering ingredients derived from petroleum. While natural soaps often include butter and oils from different plants. There are many vitamins, minerals, and antioxidants in this material. These compounds are necessary for human skin, hair, and other body components to develop, survive, and/or maintain health. Other healthy elements including clays, salts, essential oils, and plant extracts are frequently added to natural soaps.

The Surge of Bath Salts in Contributing to the Growth of Bath Products Market in South Korea

Many bath products, such as bath salts, are used therapeutically to treat a variety of skin conditions, including those brought on by eczema or contact dermatitis. Bath salts also aid in the relief of various joint problems and injuries, as well as the treatment of aching muscles or joints. Bath salt is commonly used by fitness enthusiasts and athletes to cure physical conditions including rheumatoid arthritis and vascular dysfunction as well as alleviate discomfort in the feet and joints. Bath salts aid in the maintenance of a healthy mental state by reducing stress and assisting in the treatment of various mental diseases such as insomnia.

Market Segmentation

The report titled “South Korea Bath Products Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Shower Cream/Gel
• Bar Soap
• Shower Oil
• Others

Market Breakup by Form

• Solid
• Gels and Liquid

Market Breakup by End User

• Male
• Female
• Unisex

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Market Share by Products

Factors such as premiumisation, rising disposable income and high living standards propel the bath products market growth in South Korea. Several products are available in the market due to the rising demands from consumers. One of the most well-liked bath items is shower gel. The gel has a creamy texture and is quite similar to body wash. Many shower gels have foaming ingredients that are specially designed to produce a creamy froth when applied to the skin. One of the various skincare items is a bath bomb. Most are intended for one use only and are made of baking soda, citric acid, fragrance extracts, and oils. The bath oil is a scented oil that is added to bath water and is necessary for any beauty soak in a bathtub. Bath oils offer therapeutic advantages and improve bathing quality.

Market Share by Form

The high inclination towards hygiene has increased the market for gel and liquid-based bath products and COVID-19 has significantly proliferated their market. Other drivers such as affordability, innovative product launches and consumer awareness are further going to augment the development of the Bath products market in South Korea. Solid bath products have always secured a significant market share and nowadays handmade soaps which are customized according to different skin types are very popular among the general public.

Market Share by End User

The considerable rise in personal hygiene and cleanliness awareness offers business owners a profitable opportunity to create innovative and appealing bath products. The market for bath products in South Korea is anticipated to expand due to the country's growing need for scented shower items such as creams, gels, scrubs, aromatic oils, and others. The South Korean population pays huge attention to looks and hygiene, which makes such products popular among all genders. Nowadays, unisex bath products are also in demand, which is contributing to the market's development.

Market Share by Distribution Channel

People may review the ingredient list for each product, which is provided so they can choose the ones that are most suited to their needs and skin type, in order to make an informed decision on both offline and online stores. However, in order to help consumers make better decisions, online platforms often offer ratings and reviews of various bath products. Other factors such as same-day delivery, discounts, coupons, and safe payment options have made online channels very popular in South Korea.

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the South Korea bath products market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

Aekyung Industrial Co., Ltd

Aekyung Industrial Co., Ltd- Aekyung Industrial Co Ltd is a company that makes, exports, and distributes cosmetics, home care, and healthcare goods. Air fresheners, body care, dishwashing liquid, cosmetics, laundry detergent, toothpaste, deodorant, and hair care products are among the company's product offerings. The headquarter of Aekyung Industrial Co Ltd is in Seoul, South Korea. The company was established in the year 1985.

LG H&H Co., Ltd

LG H&H Co., Ltd- Household items, cosmetics, and drinks are all produced, supplied, and distributed by LG Household & Healthcare Ltd. It was incorporated in 1947 under the name Lucky Chemical Industrial Co. Three business segments make up the company's operations: The Health segment produces household goods like laundry detergents, cleaning and hygiene products, and aromatics; the Beauty segment produces cosmetics and coloured make-ups like lotion, essences, lipsticks, and eye creams; and the Refreshing segment sells carbonated and noncarbonated beverages like tea, juice, coffee, and others, as well as bottled water products. Based in Seoul, South Korea, LG Household & Healthcare Ltd. conducts business in a number of countries, including Singapore, Japan, the United States, China, Vietnam, Taiwan, and Canada.

Other market players include Amorepacific Corporation, Unilever Plc, Johnson & Johnson Services, Inc., Reckitt Benckiser Group plc, Beiersdorf AG, Lion Corporation, Lush Retail Ltd., Klairs among others.