South Korea Hangover Cure Products Market Size, Share & Trends Analysis Report By Product (Solution/Drinks, Powder), By Product Consumption Pattern (Before Drinking, After Drinking), By Distribution Channel, And Segment Forecasts, 2023 - 2030

The South Korea hangover cure products market size is expected to reach USD 1026.94 million by 2030, registering a CAGR of 17.2% from 2023 to 2030. Alcohol detox products include tonics for hangover prevention, which provide liver support, restore essential nutrients, help rehydrate, and boost energy.

Consumers in South Korea are seeking hangover pills that claim to support recovery and the body’s ability to deal with alcohol. Increasing penetration of hangover cure products, along with growing awareness about anti-hangover products in South Korea, is likely to drive market growth over the forecast timeframe.

With growing consumer preference for herbal-based products, companies operating in the market are increasingly launching products containing herbal ingredients such as milk thistle and other plant extracts that help in protecting the liver, metabolize acetaldehyde, as well as help remove toxins from the body.

In addition, increasing availability and the launch of a variety of these drinks are boosting the popularity of hangover cure products. Emerging players in the market are focusing on adding herbal extracts, including aloe vera, green tea extract, and Gotu kola, to their products for offering benefits to consumers, including improved blood circulation, and are advertising these products as sugar and gluten-free.

Distributors and retailers play a significant role in the South Korea hangover cure products industry. Product manufacturers depend on distributors and retailers to deliver their products to consumers. Third-party distributors and sales representatives distribute products to consumers domestically and globally.

Players such as Donga, Morning Care, and CJ Heotgaeso sell their products through authorized wholesalers or distributors worldwide owing to their strong presence in the South Korean market. However, most new entrants are targeting tech-savvy consumers and selling their products through online channels, including Amazon.com and eBay, among others.

South Korea Hangover Cure Products Market Report Highlights

• Solution/ drinks is the leading segment in the hangover cure products market. Consumers are becoming increasingly aware of the benefits associated with the consumption of hangover cure products such as improved metabolism, reduce nausea caused due to excessive alcohol consumption, and hydrate the body, which is expected to support growth of the market
• Launch of new and innovative hangover cure products, including ice creams, bars, gummies, jellies, chews, and sticks, are gaining popularity among South Koreans, which is expected to increase product visibility among consumers in South Korea in the coming years
• The after drinking segment is expected to register a faster growth of 18.1% from 2022-2030. Increasing adoption of hangover cure products among a number of millennials and working adults post drinking excessive alcohol is expected to boost the growth of the segment in the forecast period. Consumers have started opting for hangover cure products that are aimed at hydrating the body and easing stomach upsets after excessive alcohol consumption

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