The sports hospitality market size has grown rapidly in recent years. It will grow from $13.93 billion in 2025 to $16.16 billion in 2026 at a compound annual growth rate (CAGR) of 16%. The growth in the historic period can be attributed to growth in live sports attendance, expansion of premium seating offerings, rising corporate spending on hospitality, increasing importance of brand-led experiences, development of large sports venues.
The sports hospitality market size is expected to see rapid growth in the next few years. It will grow to $28.94 billion in 2030 at a compound annual growth rate (CAGR) of 15.7%. The growth in the forecast period can be attributed to increasing demand for experiential sports entertainment, rising adoption of smart venue technologies, expansion of international sporting events, growing focus on luxury and exclusivity, increasing integration of digital engagement tools. Major trends in the forecast period include increasing demand for premium and personalized event experiences, rising integration of digital and contactless hospitality solutions, growing use of data analytics for guest experience management, expansion of corporate hospitality packages, enhanced focus on sustainable event practices.
The growth of fan engagement in sports is expected to drive the expansion of the sports hospitality market. Fan engagement refers to the connection and interaction between sports teams, athletes, or events and their fans, fostered through experiences, digital platforms, and community involvement. The increase in fan engagement is driven by digital advancements, social media, immersive experiences, and customized content that deepen the bond between fans and teams. Sports hospitality plays a key role in boosting fan engagement by offering exclusive experiences, premium access, and personalized services, all of which strengthen fan loyalty and interaction. For example, in 2023, the Sports Events and Tourism Association (ETA), a US-based non-profit trade association, reported that over 200 million people traveled for youth and adult amateur sports, collegiate championships, and other sporting events. As a result, the growth in fan engagement is significantly contributing to the expansion of the sports hospitality market.
Companies in the sports hospitality market are focusing on advanced innovations, such as seamless customer portals, to improve fan experiences by streamlining ticketing, VIP access, personalized services, and real-time engagement opportunities. A seamless customer portal is a digital platform that combines ticketing, hospitality, and personalized services to effortlessly enhance fan experiences. For instance, in February 2025, Vision4Sport, a UK-based sports marketing and hospitality company, launched a new website to improve its premium sports hospitality services. The updated platform offers a smoother user experience, better navigation, and a more efficient booking process. It includes detailed event listings, exclusive hospitality packages, real-time booking options, and improved customer support. Vision4Sport provides tailored sports travel experiences, including VIP seating, luxury accommodations, and behind-the-scenes access to major events. This upgrade aims to boost customer engagement and streamline the booking process for sports enthusiasts and corporate clients alike.
In October 2024, Keith Prowse, a UK-based provider of sports hospitality packages, acquired Gullivers Sports Travel and Events International for an undisclosed amount. This acquisition strengthens Keith Prowse's offerings by enhancing its ability to provide seamless, high-end hospitality services, from booking to event execution. Gullivers Sports Travel is a UK-based company specializing in sports travel and hospitality, while Events International Ltd is a UK-based hospitality provider for sporting events and concerts.
Major companies operating in the sports hospitality market are Sodexo Group, Delaware North, Creative Artists Agency, IMG Worldwide LLC, ATPI Ltd., Legends International, Wasserman, Dorna Sports, Octagon, Sportfive, RK Sports Hospitality, Keith Prowse, On Location Experiences, Byrom, QuintEvents, STH Group, RTR Sports Marketing Ltd, Hospitality Finder, White Label Hospitality, DTB Sports Hospitality and Event Management Limited.
North America was the largest region in the sports hospitality market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports hospitality market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports hospitality market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The sports hospitality market includes revenues earned by entities providing services such as premium seating, VIP access, exclusive catering, luxury suites, and tailored experiences at sporting events to enhance spectator engagement and corporate entertainment. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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The sports hospitality market size is expected to see rapid growth in the next few years. It will grow to $28.94 billion in 2030 at a compound annual growth rate (CAGR) of 15.7%. The growth in the forecast period can be attributed to increasing demand for experiential sports entertainment, rising adoption of smart venue technologies, expansion of international sporting events, growing focus on luxury and exclusivity, increasing integration of digital engagement tools. Major trends in the forecast period include increasing demand for premium and personalized event experiences, rising integration of digital and contactless hospitality solutions, growing use of data analytics for guest experience management, expansion of corporate hospitality packages, enhanced focus on sustainable event practices.
The growth of fan engagement in sports is expected to drive the expansion of the sports hospitality market. Fan engagement refers to the connection and interaction between sports teams, athletes, or events and their fans, fostered through experiences, digital platforms, and community involvement. The increase in fan engagement is driven by digital advancements, social media, immersive experiences, and customized content that deepen the bond between fans and teams. Sports hospitality plays a key role in boosting fan engagement by offering exclusive experiences, premium access, and personalized services, all of which strengthen fan loyalty and interaction. For example, in 2023, the Sports Events and Tourism Association (ETA), a US-based non-profit trade association, reported that over 200 million people traveled for youth and adult amateur sports, collegiate championships, and other sporting events. As a result, the growth in fan engagement is significantly contributing to the expansion of the sports hospitality market.
Companies in the sports hospitality market are focusing on advanced innovations, such as seamless customer portals, to improve fan experiences by streamlining ticketing, VIP access, personalized services, and real-time engagement opportunities. A seamless customer portal is a digital platform that combines ticketing, hospitality, and personalized services to effortlessly enhance fan experiences. For instance, in February 2025, Vision4Sport, a UK-based sports marketing and hospitality company, launched a new website to improve its premium sports hospitality services. The updated platform offers a smoother user experience, better navigation, and a more efficient booking process. It includes detailed event listings, exclusive hospitality packages, real-time booking options, and improved customer support. Vision4Sport provides tailored sports travel experiences, including VIP seating, luxury accommodations, and behind-the-scenes access to major events. This upgrade aims to boost customer engagement and streamline the booking process for sports enthusiasts and corporate clients alike.
In October 2024, Keith Prowse, a UK-based provider of sports hospitality packages, acquired Gullivers Sports Travel and Events International for an undisclosed amount. This acquisition strengthens Keith Prowse's offerings by enhancing its ability to provide seamless, high-end hospitality services, from booking to event execution. Gullivers Sports Travel is a UK-based company specializing in sports travel and hospitality, while Events International Ltd is a UK-based hospitality provider for sporting events and concerts.
Major companies operating in the sports hospitality market are Sodexo Group, Delaware North, Creative Artists Agency, IMG Worldwide LLC, ATPI Ltd., Legends International, Wasserman, Dorna Sports, Octagon, Sportfive, RK Sports Hospitality, Keith Prowse, On Location Experiences, Byrom, QuintEvents, STH Group, RTR Sports Marketing Ltd, Hospitality Finder, White Label Hospitality, DTB Sports Hospitality and Event Management Limited.
North America was the largest region in the sports hospitality market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports hospitality market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports hospitality market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The sports hospitality market includes revenues earned by entities providing services such as premium seating, VIP access, exclusive catering, luxury suites, and tailored experiences at sporting events to enhance spectator engagement and corporate entertainment. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Sports Hospitality Market Characteristics
3. Sports Hospitality Market Supply Chain Analysis
4. Global Sports Hospitality Market Trends and Strategies
5. Sports Hospitality Market Analysis of End Use Industries
7. Global Sports Hospitality Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Sports Hospitality Total Addressable Market (TAM) Analysis for the Market
9. Sports Hospitality Market Segmentation
10. Sports Hospitality Market Regional and Country Analysis
11. Asia-Pacific Sports Hospitality Market
12. China Sports Hospitality Market
13. India Sports Hospitality Market
14. Japan Sports Hospitality Market
15. Australia Sports Hospitality Market
16. Indonesia Sports Hospitality Market
17. South Korea Sports Hospitality Market
18. Taiwan Sports Hospitality Market
19. South East Asia Sports Hospitality Market
20. Western Europe Sports Hospitality Market
21. UK Sports Hospitality Market
22. Germany Sports Hospitality Market
23. France Sports Hospitality Market
24. Italy Sports Hospitality Market
25. Spain Sports Hospitality Market
26. Eastern Europe Sports Hospitality Market
27. Russia Sports Hospitality Market
28. North America Sports Hospitality Market
29. USA Sports Hospitality Market
30. Canada Sports Hospitality Market
31. South America Sports Hospitality Market
32. Brazil Sports Hospitality Market
33. Middle East Sports Hospitality Market
34. Africa Sports Hospitality Market
36. Sports Hospitality Market Competitive Landscape and Company Profiles
37. Sports Hospitality Market Other Major and Innovative Companies
40. Sports Hospitality Market High Potential Countries, Segments and Strategies
41. Appendix
Executive Summary
Sports Hospitality Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses sports hospitality market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for sports hospitality? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The sports hospitality market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Product Type: Food and Beverage; Lodging; Events; Other Product Types2) By Channel: Events At Venue; Official Hospitality Packages; Secondary Market Platforms; Hospitality Marquees and Boxes; Hotel Packages; Other Channels
3) By Technology: Mobile Applications; Augmented Reality (AR); Data Analytics; Virtual Reality (VR); Contactless Solutions
4) By End-User: Individual Consumers; Corporations; Sports Organizations; Event Management Companies
Subsegments:
1) By Food and Beverage: in-Stadium Catering; VIP Dining Packages; Concession Stands; Hospitality Suites Catering; Themed Sports Bars and Restaurants2) By Lodging: Sports-Themed Hotels; Luxury Accommodations for Athletes and Fans; Team and Staff Accommodations; Event-Based Lodging Packages; Fan Villages and Temporary Lodging
3) By Events: Corporate Hospitality Packages; VIP and Premium Seating Experiences; Athlete Meet-and-Greet Events; Sports Tournaments and Fan Engagement Events; Pre-Game and Post-Game Hospitality
4) By Other Product Types: Sports Travel and Tour Packages; Merchandise and Memorabilia Experiences; Exclusive Club Memberships; Training Camps and Sports Clinics
Companies Mentioned: Sodexo Group; Delaware North; Creative Artists Agency; IMG Worldwide LLC; ATPI Ltd.; Legends International; Wasserman; Dorna Sports; Octagon; Sportfive; RK Sports Hospitality; Keith Prowse; on Location Experiences; Byrom; QuintEvents; STH Group; RTR Sports Marketing Ltd; Hospitality Finder; White Label Hospitality; DTB Sports Hospitality and Event Management Limited.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Sports Hospitality market report include:- Sodexo Group
- Delaware North
- Creative Artists Agency
- IMG Worldwide LLC
- ATPI Ltd.
- Legends International
- Wasserman
- Dorna Sports
- Octagon
- Sportfive
- RK Sports Hospitality
- Keith Prowse
- On Location Experiences
- Byrom
- QuintEvents
- STH Group
- RTR Sports Marketing Ltd
- Hospitality Finder
- White Label Hospitality
- DTB Sports Hospitality and Event Management Limited.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 16.16 Billion |
| Forecasted Market Value ( USD | $ 28.94 Billion |
| Compound Annual Growth Rate | 15.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |
