Sports Hospitality Market Report 2025

The sports hospitality market size has grown rapidly in recent years. It will grow from $12.04 billion in 2024 to $13.93 billion in 2025 at a compound annual growth rate (CAGR) of 15.7%. The growth in the historic period can be attributed to an increasing rise in disposable income, rising popularity of premium sports experiences, growing corporate investments in hospitality, expanding global sports events calendar, and evolving fan engagement strategies.

The sports hospitality market size is expected to see rapid growth in the next few years. It will grow to $25.09 billion in 2029 at a compound annual growth rate (CAGR) of 15.8%. The growth in the forecast period can be attributed to an increasing rise in digital fan engagement, rising demand for personalized hospitality experiences, growing integration of AI and analytics in sports hospitality, expanding investments in smart stadiums, and evolving sponsorship and partnership models. Major trends in the forecast period include advanced VIP and luxury seating experiences, advancements in immersive technologies like AR or VR, adoption of cashless and contactless payments, enhanced sustainability initiatives in sports venues, and advanced AI-driven fan experience customization.

The forecast of 15.8% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Higher import costs on luxury goods and décor items used in VIP lounges and suites due to tariffs may reduce margins for sports hospitality operators. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of fan engagement in sports is expected to drive the expansion of the sports hospitality market. Fan engagement refers to the connection and interaction between sports teams, athletes, or events and their fans, fostered through experiences, digital platforms, and community involvement. The increase in fan engagement is driven by digital advancements, social media, immersive experiences, and customized content that deepen the bond between fans and teams. Sports hospitality plays a key role in boosting fan engagement by offering exclusive experiences, premium access, and personalized services, all of which strengthen fan loyalty and interaction. For example, in 2023, the Sports Events and Tourism Association (ETA), a US-based non-profit trade association, reported that over 200 million people traveled for youth and adult amateur sports, collegiate championships, and other sporting events. As a result, the growth in fan engagement is significantly contributing to the expansion of the sports hospitality market.

Companies in the sports hospitality market are focusing on advanced innovations, such as seamless customer portals, to improve fan experiences by streamlining ticketing, VIP access, personalized services, and real-time engagement opportunities. A seamless customer portal is a digital platform that combines ticketing, hospitality, and personalized services to effortlessly enhance fan experiences. For instance, in February 2025, Vision4Sport, a UK-based sports marketing and hospitality company, launched a new website to improve its premium sports hospitality services. The updated platform offers a smoother user experience, better navigation, and a more efficient booking process. It includes detailed event listings, exclusive hospitality packages, real-time booking options, and improved customer support. Vision4Sport provides tailored sports travel experiences, including VIP seating, luxury accommodations, and behind-the-scenes access to major events. This upgrade aims to boost customer engagement and streamline the booking process for sports enthusiasts and corporate clients alike.

In October 2024, Keith Prowse, a UK-based provider of sports hospitality packages, acquired Gullivers Sports Travel and Events International for an undisclosed amount. This acquisition strengthens Keith Prowse's offerings by enhancing its ability to provide seamless, high-end hospitality services, from booking to event execution. Gullivers Sports Travel is a UK-based company specializing in sports travel and hospitality, while Events International Ltd is a UK-based hospitality provider for sporting events and concerts.

Major players in the sports hospitality market are Sodexo Group, Delaware North, Creative Artists Agency, IMG Worldwide LLC, ATPI Ltd., Legends International, Wasserman, Dorna Sports, Octagon, Sportfive, RK Sports Hospitality, Keith Prowse, On Location Experiences, Byrom, QuintEvents, STH Group, RTR Sports Marketing Ltd, Hospitality Finder, White Label Hospitality, and DTB Sports Hospitality and Event Management Limited.

North America was the largest region in the sports hospitality market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in sports hospitality report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the sports hospitality market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sports hospitality market includes revenues earned by entities providing services such as premium seating, VIP access, exclusive catering, luxury suites, and tailored experiences at sporting events to enhance spectator engagement and corporate entertainment. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly affecting the recreation sector, especially in the supply of imported sports gear, outdoor equipment, and leisure products. Manufacturers and retailers are grappling with increased costs for goods like bicycles, camping supplies, fitness equipment, and gaming consoles - many of which rely heavily on international supply chains with few domestic alternatives. Small recreational retailers are particularly vulnerable, with some cutting back on stock or raising prices to manage shrinking profit margins. Event organizers and recreational venues are also experiencing rising costs for imported materials and equipment. In response, the industry is shifting toward suppliers in non-tariff regions, boosting local procurement efforts, and advocating for tariff exemptions on widely used recreational goods.

Sports hospitality involves providing enhanced experiences for guests attending sporting events, focusing on creating a comfortable and engaging environment, often designed for networking, entertainment, and brand engagement. This may include exclusive access, personalized services, and premium event offerings that elevate the spectator experience.

The main categories of sports hospitality products include food and beverage, lodging, events, and other offerings. Food and beverage encompasses the provision of meals, snacks, and drinks to guests during events, enhancing their overall experience. These services are offered through various channels such as venue events, official hospitality packages, secondary market platforms, hospitality marquees and boxes, hotel packages, and more. A variety of technologies, including mobile apps, augmented reality (AR), data analytics, virtual reality (VR), and contactless solutions, are used to cater to a wide range of end-users, such as individual consumers, corporations, sports organizations, and event management companies.

The sports hospitality market research report is one of a series of new reports that provides sports hospitality market statistics, including the sports hospitality industry global market size, regional shares, competitors with the sports hospitality market share, detailed sports hospitality market segments, market trends, and opportunities, and any further data you may need to thrive in the sports hospitality industry. This sports hospitality market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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