United Kingdom Home Fragrance Market Report and Forecast 2025-2034

The United Kingdom home fragrance market size is projected to grow at a CAGR of 6.10% between 2025 and 2034.

The home fragrance market in United Kingdom is driven by the rising expenditure on homecare by consumers for certain fragrances dispersed by candles and sprays that can elevate mood, promote relaxation, eliminate odours, and reduce stress levels.

One of the main trends impacting the United Kingdom home fragrance market development is the increasing preference for home fragrance products with natural ingredients, such as essential oils. Consumers are leaning towards eco-friendly options, influencing product development by manufacturers. Proctor & Gamble offers nature-inspired scents such as Orange Blossom Vanilla and White Tea Lavender.

The demand for home fragrance products is also increasing due to the production of smart and connected devices that can enhance the functionality and convenience of home fragrance products, such as diffusers, candles, or plug-ins that can be controlled by voice, app, or remote. In February 2023, Aluxury launched ‘Nebula Electric Waterless Oil Diffuser’, which operate on battery, offers 120-hour runtime, and eliminates risk of spills.

Mass-priced home fragrance products capture a significant market share in United Kingdom, catering to budget-conscious consumers seeking quality scents at accessible price points. Furthermore, by 2024, 62% of sales in the fragrances market of UK will be attributed to non-luxury or affordable, which includes home fragrances products as well. Furthermore, several brands are incorporating premium ingredients (resins, flower extracts, and essential oils), sophisticated packaging (glass and crystals), and unique fragrances (rosemary, cinnamon, and pepper corn) within accessible price points. This helps in propelling the United Kingdom home fragrance market growth.

Market Segmentation

“United Kingdom home fragrance market report and forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Scented Candles
• Sprays
• Incense Sticks
• Others

Market Breakup by Price Category

• Mass
• Premium

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Speciality Store
• Convenience Stores
• Online
• Others

Competitive Landscape

Market players are focused on developing smart fragrance devices, further introducing new fragrances and scents to cater to different home settings and occasions.

• Proctor & Gamble Company
• Reckitt Benckiser Group PLC.
• Gala Group GmbH.
• Stamford London Inc.
• S.C. Johnson & Son Inc.
• Newell Brands, Inc.
• S&N Home Products Ltd.
• Cleave's Home Fragrance
• Arco England Ltd. (True Grace)
• Carvansons Ltd.
• Others