The US’ Air Freshener Market is estimated to be USD 2.1 Bn in 2023 and is expected to reach USD 2.81 Bn by 2028, growing at a CAGR of 5.98%.
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding growth and reducing the risks.
The analyst analyses the US’ Air Freshener Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
Based on the SWOT analysis conducted on the industry and industry players, the analyst has devised suitable strategies for market growth.
Market Dynamics
Market dynamics are forces that impact the prices and behaviors of the stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding growth and reducing the risks.
Market Segmentations
The US’ Air Freshener Market is segmented based on Product, Customers, Applications, and Distribution Channel.- By Product, the market is classified into Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, Candles Air Fresheners, and Other Air Fresheners.
- By Customers, the market is classified into Individual Customers, and Enterprise Customers.
- By Application, the market is classified into Households, Corporate, and Automotive, Car.
- By Distribution Channel, the market is classified into Supermarkets/Hypermarkets, Convenience Stores, Pharmacies, and Other Distribution Channels.
Company Profiles
The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Farcent Enterprise Co. Ltd, Godrej Consumer Products Ltd., Henkel AG & Co., Newell Brands, Scott’s Liquid Gold, etc.Competitive Quadrant
The report includes a Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.Ansoff Analysis
The report presents a detailed Ansoff matrix analysis for the US’ Air Freshener Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.The analyst analyses the US’ Air Freshener Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
Based on the SWOT analysis conducted on the industry and industry players, the analyst has devised suitable strategies for market growth.
Why buy this report?
- The report offers a comprehensive evaluation of the US’ Air Freshener Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
- The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
- The report includes an in-depth market analysis using Porter's 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 and the impact of economic slowdown & impending recession on the market are also featured in the report.
- The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
- The report also contains a competitive analysis using Positioning Quadrants, the analyst's competitive positioning tool.
Report Highlights:
- A complete analysis of the market, including the parent industry
- Important market dynamics and trends
- Market segmentation
- Historical, current, and projected size of the market based on value and volume
- Market shares and strategies of key players
- Recommendations to companies for strengthening their foothold in the market
Table of Contents
1 Report Description1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Analyst Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Rise in Demand for Indoor Air Care
4.1.2 Change in Lifestyle and Spending Habits
4.1.3 Regular Bad Odour in Hospitals or Healthcare Centers
4.2 Restraints
4.2.1 Availability and Volatile Prices of Raw Material
4.3 Opportunities
4.3.1 Rising Investments in R&D Activities
4.3.2 Technological Advancements in new product development
4.4 Challenges
4.4.1 High Cost of Production
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 PESTLE Analysis
5.4 SWOT Analysis
5.5 Impact of Covid-19
5.6 Impact of Economic Slowdown & Impending Recession
5.7 Ansoff Matrix Analysis
6 US’ Air Freshener Market, By Product
6.1 Introduction
6.2 Sprays/Aerosols
6.3 Electric Air Fresheners
6.4 Gels Air Fresheners
6.5 Candles Air Fresheners
6.6 Other Air Fresheners
7 US’ Air Freshener Market, By Customers
7.1 Introduction
7.2 Individual Customers
7.3 Enterprise Customers
8 US’ Air Freshener Market, By Application
8.1 Introduction
8.2 Households
8.3 Corporate
8.4 Automotive
8.5 Car
9 US’ Air Freshener Market, By Distribution Channel
9.1 Introduction
9.2 Supermarkets/Hypermarkets
9.3 Convenience Stores
9.4 Pharmacies
9.5 Other Distribution Channels
10 Competitive Landscape
10.1 Competitive Quadrant
10.2 Market Share Analysis
10.3 Strategic Initiatives
10.3.1 M&A and Investments
10.3.2 Partnerships and Collaborations
10.3.3 Product Developments and Improvements
11 Company Profiles
11.1 Balev Corporation Eood
11.2 Beaumont Products, Inc.
11.3 Car-Freshener Corp.
11.4 Dabur India Ltd.
11.5 Dr. Marcus International Sp. z o.o Sp.K.
11.6 Farcent Enterprise Co. Ltd.
11.7 Godrej Consumer Products Ltd.
11.8 Hamilton Beach Brands, Inc.
11.9 Henkel AG & Co.
11.10 Jelly Belly UK
11.11 Newell Brands
11.12 Procter & Gamble Co.
11.13 Reckitt Benckiser Group PLC
11.14 Rexair LLC
11.15 SC Johnson & Son, Inc.
11.16 Scott’s Liquid Gold
12 Appendix
12.1 Questionnaire
Companies Mentioned
- Balev Corporation Eood
- Beaumont Products, Inc.
- Car-Freshener Corp.
- Dabur India Ltd.
- Dr. Marcus International Sp. z o.o Sp.K.
- Farcent Enterprise Co. Ltd.
- Godrej Consumer Products Ltd.
- Hamilton Beach Brands, Inc.
- Henkel AG & Co.
- Jelly Belly UK
- Newell Brands
- Procter & Gamble Co.
- Reckitt Benckiser Group PLC
- Rexair LLC
- SC Johnson & Son, Inc.
- Scott’s Liquid Gold
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 202 |
| Published | January 2023 |
| Forecast Period | 2023 - 2028 |
| Estimated Market Value ( USD | $ 2.1 Billion |
| Forecasted Market Value ( USD | $ 2.81 Billion |
| Compound Annual Growth Rate | 5.9% |
| Regions Covered | United States |
| No. of Companies Mentioned | 16 |
