+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Fresh Food in the US

  • PDF Icon

    Report

  • 85 Pages
  • December 2025
  • Region: United States
  • Euromonitor International
  • ID: 2646839
Total volume sales of fresh food in the US rose, albeit modestly, over 2025. However, growth performances varied significantly by category, ranging from a moderate decrease in sugar and sweeteners to a moderate rise in pulses. Retail volume sales increased slowly, while foodservice volume sales received a fillip as consumers continued to gradually increase dining out occasions.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fresh Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Positive total volume sales growth amidst persistent challenges
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Pulses gain momentum as economical, health-orientated options
  • Climate change creates production challenges
  • Weather conditions inform production and price volatility
WHAT’S NEXT?
  • Climate and trade dynamics to heavily inform supply
  • Health and demographic considerations
  • Convenience pressures to challenge fresh food’s growth potential
CHANNELS
  • Consumers find a balance between home cooking and foodservice visits
  • Channel dynamics vary the performances of fresh food categories
  • Cultural cuisines show resilience in foodservice
MARKET DATA
  • Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MEAT IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Retail drives volume sales and growth
INDUSTRY PERFORMANCE
  • Beef drives total volume sales growth but poultry tops demand as a more affordable protein provider
  • Trade and cattle cycle trends impact domestic beef availability
  • Premiumisation trend in beef concentrates around affluent consumers
WHAT’S NEXT?
  • Beef faces volume pressure from persistent supply constraints and consumer price thresholds
  • Stable channel dynamics
  • Health-conscious consumers support premium meat as wellness investments
  • Summary 2 Major Processors of Meat 2025
CATEGORY DATA
  • Table 15 Total Sales of Meat by Category: Total Volume 2020-2025
  • Table 16 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
  • Table 17 Retail Sales of Meat by Category: Volume 2020-2025
  • Table 18 Retail Sales of Meat by Category: % Volume Growth 2020-2025
  • Table 19 Retail Sales of Meat by Category: Value 2020-2025
  • Table 20 Retail Sales of Meat by Category: % Value Growth 2020-2025
  • Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 22 Forecast Sales of Meat by Category: Total Volume 2025-2030
  • Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Meat by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Meat by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERFISH AND SEAFOOD IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Positive demand growth as supply dynamics constrain prices
INDUSTRY PERFORMANCE
  • Mixed growth performances within fish and seafood
  • Price-sensitivity continues to shape purchasing patterns
  • Preparation barriers constrain consumption
WHAT’S NEXT?
  • Modest sales development to continue amid oversupply issues
  • Health and nutritional benefits to fuel demand but preparation barriers persist
  • Sustainability to grow in importance but remain of secondary importance for many consumers
  • Summary 3 Major Processors of Fish and Seafood 2025
CATEGORY DATA
  • Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
  • Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
  • Table 30 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
  • Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
  • Table 32 Retail Sales of Fish and Seafood by Category: Value 2020-2025
  • Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
  • Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
  • Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
  • Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
  • Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
  • Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
  • Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPULSES IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Long shelf life and the search for affordable protein stimulate the demand for pulses
INDUSTRY PERFORMANCE
  • Beans drive demand as the search for affordability and protein aligns
  • Cultural adoption and meal preparation methods reshape consumption patterns
WHAT’S NEXT?
  • Cultural diversity expansion and protein trends to support modest but steady total volume growth
  • Lower cost structure positions pulses favourably although preparation planning weakens appeal
  • Summary 4 Major Processors of Pulses 2025
CATEGORY DATA
  • Table 41 Total Sales of Pulses by Category: Total Volume 2020-2025
  • Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
  • Table 43 Retail Sales of Pulses by Category: Volume 2020-2025
  • Table 44 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
  • Table 45 Retail Sales of Pulses by Category: Value 2020-2025
  • Table 46 Retail Sales of Pulses by Category: % Value Growth 2020-2025
  • Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
  • Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
  • Table 50 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
  • Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
  • Table 52 Forecast Retail Sales of Pulses by Category: Value 2025-2030
  • Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERVEGETABLES IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Price increases push value over volume sales growth
INDUSTRY PERFORMANCE
  • Onions drive total volume growth as essential cooking ingredients
  • Menu prominence drives vegetables' positive foodservice performance
  • Climate conditions impact production and consumption habits
WHAT’S NEXT?
  • Regulatory uncertainty threatens category stability
  • Clean-eating emphasis to benefit fresh vegetables at the expense of processed alternatives
  • Convenience demand adds nuance to consumption choices
  • Summary 5 Major Processors of Vegetables 2025
CATEGORY DATA
  • Table 54 Total Sales of Vegetables by Category: Total Volume 2020-2025
  • Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
  • Table 56 Retail Sales of Vegetables by Category: Volume 2020-2025
  • Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
  • Table 58 Retail Sales of Vegetables by Category: Value 2020-2025
  • Table 59 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
  • Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
  • Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
  • Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
  • Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
  • Table 65 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
  • Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTARCHY ROOTS IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordable, versatile perception maintains demand
INDUSTRY PERFORMANCE
  • Sweet potatoes leads growth as a health focus drives differentiation
  • Household shifts hit purchasing patterns
  • Convenience remains a key factor amid competition from frozen options
WHAT’S NEXT?
  • Format adaptation to influence category trajectory
  • Health positioning to offer competitive edge to sweet potatoes
  • Climate adaptation and supply dynamics add pressure to category stability
  • Summary 6 Major Processors of Starchy Roots 2025
CATEGORY DATA
  • Table 67 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
  • Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
  • Table 69 Retail Sales of Starchy Roots by Category: Volume 2020-2025
  • Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
  • Table 71 Retail Sales of Starchy Roots by Category: Value 2020-2025
  • Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
  • Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
  • Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
  • Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
  • Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
  • Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
  • Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERFRUITS IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Preference for at-home eating spurs retail volume sales
INDUSTRY PERFORMANCE
  • Berries drive growth as health trends favour convenient options
  • Climate volatility creates supply gaps and pricing pressures
  • Grocery retailers adapt to supply challenges
WHAT’S NEXT?
  • Climate adaptation pressures reshape long-term production viability
  • Reaction to supply uncertainty across categories to prioritise quality and reliability
  • Summary 7 Major Processors of Fruits 2025
CATEGORY DATA
  • Table 80 Total Sales of Fruits by Category: Total Volume 2020-2025
  • Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
  • Table 82 Retail Sales of Fruits by Category: Volume 2020-2025
  • Table 83 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
  • Table 84 Retail Sales of Fruits by Category: Value 2020-2025
  • Table 85 Retail Sales of Fruits by Category: % Value Growth 2020-2025
  • Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
  • Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
  • Table 89 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
  • Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
  • Table 91 Forecast Retail Sales of Fruits by Category: Value 2025-2030
  • Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERNUTS IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • The demand for nuts struggles to grow despite improved production
INDUSTRY PERFORMANCE
  • Differences in performance within nuts
  • Production challenges pressure category economics
  • Nuts retain a strong position in foodservice
WHAT’S NEXT?
  • Domestic demand constraints drive a need for production adjustment for rebalancing
  • Climate pressure continues to limit nuts availability
  • Healthy perception to boost the appeal of nuts
  • Summary 8 Major Processors of Nuts 2025
CATEGORY DATA
  • Table 93 Total Sales of Nuts by Category: Total Volume 2020-2025
  • Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
  • Table 95 Retail Sales of Nuts by Category: Volume 2020-2025
  • Table 96 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
  • Table 97 Retail Sales of Nuts by Category: Value 2020-2025
  • Table 98 Retail Sales of Nuts by Category: % Value Growth 2020-2025
  • Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
  • Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
  • Table 102 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
  • Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
  • Table 104 Forecast Retail Sales of Nuts by Category: Value 2025-2030
  • Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMEREGGS IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Avian flu outbreak disrupts supply and reshapes consumer purchasing patterns
INDUSTRY PERFORMANCE
  • Policy stalemate leaves eggs vulnerable to recurring outbreaks of avian flu
  • Pricing and negotiation power boost retail over foodservice
  • Demographic and lifestyle trends influence egg purchases and consumption
WHAT’S NEXT?
  • Supply recovery to support volume sales growth
  • Protein focus remains a key consumption driver
  • Convenience reshapes value perceptions beyond affordability
  • Summary 9 Major Processors of Eggs 2025
CATEGORY DATA
  • Table 106 Total Sales of Eggs: Total Volume 2020-2025
  • Table 107 Total Sales of Eggs: % Total Volume Growth 2020-2025
  • Table 108 Retail Sales of Eggs: Volume 2020-2025
  • Table 109 Retail Sales of Eggs: % Volume Growth 2020-2025
  • Table 110 Retail Sales of Eggs: Value 2020-2025
  • Table 111 Retail Sales of Eggs: % Value Growth 2020-2025
  • Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 113 Forecast Total Sales of Eggs: Total Volume 2025-2030
  • Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
  • Table 115 Forecast Retail Sales of Eggs: Volume 2025-2030
  • Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
  • Table 117 Forecast Retail Sales of Eggs: Value 2025-2030
  • Table 118 Forecast Retail Sales of Eggs: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSUGAR AND SWEETENERS IN THE USKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Supply challenges and price volatility drive volume sales declines
INDUSTRY PERFORMANCE
  • Channel dynamics reflect cost pressures differently
  • Health consciousness and medication adoption spur volume sales declines
  • Softening of home baking trend hampers retail demand
WHAT’S NEXT?
  • Health trends dampen the outlook
  • Supply chain volatility to maintain uncertainty over pricing
  • Technology investments face uneven adoption amid financial pressures
  • Summary 10 Major Processors of Sugar and Sweeteners 2025
CATEGORY DATA
  • Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
  • Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
  • Table 121 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
  • Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
  • Table 123 Retail Sales of Sugar and Sweeteners: Value 2020-2025
  • Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
  • Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
  • Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
  • Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
  • Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
  • Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
  • Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER