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The digital advertising market in the US is forecasted to grow by USD 218.3 billion during 2024-2029, accelerating at a CAGR of 15.2% during the forecast period. The report on the digital advertising market in the US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising, shifting trend from traditional to online advertising, and growing smartphone penetration.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
The digital advertising market in the US is segmented as below:
By Channel
- Mobile
- Desktop/laptop
- Connected TV
By Type
- Search advertising
- Social media advertising
- Banner advertising
- Others
By End-user
- Retail
- Media and entertainment
- BFSI
- Healthcare and pharmaceuticals
- Others
The report on the digital advertising market in the US covers the following areas:
- Digital Advertising Market in the US sizing
- Digital Advertising Market in the US forecast
- Digital Advertising Market in the US industry analysis
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Channel
9 Market Segmentation by Type
10 Market Segmentation by End-user
11 Customer Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the digital advertising market in us: Adobe Inc., Alphabet Inc., Amazon.com Inc., Apollo Asset Management Inc., BuzzFeed Inc., Dentsu Group Inc., Disruptive Advertising Inc., Dotlogics Design, Focus Media Information Technology Co. Ltd., GroupM, Hulu LLC, InterActiveCorp, LinkedIn Corp., Meta Platforms Inc., Microsoft Corp., Publicis Groupe SA, SXM Media, The Interpublic Group of Companies Inc., X Corp., and WebFX.Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is incorporation of augmented reality (AR) in advertising."
According to the report, one of the major drivers for this market is the growth in in-app advertising.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adobe Inc.
- Alphabet Inc.
- Amazon.com Inc.
- Apollo Asset Management Inc.
- BuzzFeed Inc.
- Dentsu Group Inc.
- Disruptive Advertising Inc.
- Dotlogics Design
- Focus Media Information Technology Co. Ltd.
- GroupM
- Hulu LLC
- InterActiveCorp
- LinkedIn Corp.
- Meta Platforms Inc.
- Microsoft Corp.
- Publicis Groupe SA
- SXM Media
- The Interpublic Group of Companies Inc.
- X Corp.
- WebFX
