+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Sleep Aids in the US

  • PDF Icon

    Report

  • 28 Pages
  • September 2025
  • Region: United States
  • Euromonitor International
  • ID: 1572741
Sales of sleep aids have continued to decline in value and volume terms in 2025. A lack of innovation in pill, gummy, and liquid formats highlights consumer disinterest in self-medicating orally. Instead, there is a growing focus on vitamins and dietary supplements that claim to help promote a good night’s sleep. Further dampening category growth in the holistic wellness space and the growing emphasis on incorporating habit-driven treatments to address sleepless nights.

The Sleep Aids in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sleep Aids market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Holistic wellness overtakes oral medications in promoting better sleep
  • Players experiment with new drug-free formats to encourage engagement
  • E-commerce wins share while OLLY and Nature Made Sleep see healthy growth
PROSPECTS AND OPPORTUNITIES
  • Research into women’s health provides compelling future prospects for sleep aids
  • Shortages of botanical ingredients could push consumers to alternative solutions
  • Sleep aids facing an uncertain future as consumers explore new solutions to healthy sleep
CATEGORY DATA
  • Table 1 Sales of Sleep Aids: Value 2020-2025
  • Table 2 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 4 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 5 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 6 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
CONSUMER HEALTH IN THE US
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources