The U.S. animal ultrasound market size was estimated at USD 132.72 million in 2024 and is projected to reach USD 245.08 million by 2033, growing at a CAGR of 7.19% from 2025 to 2033. The market growth is primarily driven by the expanding applications of ultrasound within the veterinary sector, a rising companion animal population, coupled with enhanced adoption rates, growing awareness of animal healthcare, and increasing adoption of pet insurance.
Moreover, ongoing and increasingly frequent webinars, training programs, and virtual continuing education sessions focused on animal ultrasound are creating substantial growth opportunities for the veterinary ultrasound market. These training programs help veterinarians, technicians, and students enhance their diagnostic imaging skills, boosting their confidence and encouraging them to incorporate ultrasound into their regular clinical practice. For example, Esaote has scheduled a webinar called “Ultrasound Examination of the Chicken Coelom” in the U.S. on November 20, 2025. This training session is designed to help veterinary professionals better understand how to apply ultrasound technology to evaluate critical coelomic organs in chickens, both in normal physiological conditions and in the presence of disease. By offering such species-specific and clinically focused education, the event supports broader adoption of ultrasound in avian medicine and reinforces the growing need for advanced imaging tools across diverse veterinary practice areas.
Furthermore, according to an article published by Michigan State University, in November 2025, Ultrasound has become a key tool for managing reproduction in small ruminants, helping farmers accurately detect pregnancies, determine gestational age, and estimate litter size. This allows them to use resources more efficiently and maintain healthier flocks or herds. Recent improvements in B-mode ultrasound units-like battery-powered portable designs, headset displays, water-assisted probes, and wireless streaming to tablets or smartphones-have made field scanning faster, easier, and more flexible. At the same time, newer devices provide better image quality even in affordable models, enabling earlier and more precise fetal checks on-site. These advances in portability, imaging, and cost-effectiveness are encouraging more widespread use of ultrasound in small ruminant reproduction, supporting better herd management.
The product pricing analysis for the U.S. animal ultrasound industry considers the cost structures associated with major solution categories, including console/cart-based systems, portable and handheld devices, transducers/probes, and consumables. Ultrasound prices differ widely depending on features, imaging quality, and portability. Lower-cost handheld devices are primarily used for on-farm pregnancy checks, while more expensive console systems in clinics offer advanced functions, such as Doppler and 3D/4D imaging. On top of the initial purchase, ongoing costs such as ultrasound gel, probe covers, cloud storage subscriptions, and yearly service contracts add to the total cost of ownership and create steady revenue streams for manufacturers and veterinary service providers.
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Moreover, ongoing and increasingly frequent webinars, training programs, and virtual continuing education sessions focused on animal ultrasound are creating substantial growth opportunities for the veterinary ultrasound market. These training programs help veterinarians, technicians, and students enhance their diagnostic imaging skills, boosting their confidence and encouraging them to incorporate ultrasound into their regular clinical practice. For example, Esaote has scheduled a webinar called “Ultrasound Examination of the Chicken Coelom” in the U.S. on November 20, 2025. This training session is designed to help veterinary professionals better understand how to apply ultrasound technology to evaluate critical coelomic organs in chickens, both in normal physiological conditions and in the presence of disease. By offering such species-specific and clinically focused education, the event supports broader adoption of ultrasound in avian medicine and reinforces the growing need for advanced imaging tools across diverse veterinary practice areas.
Furthermore, according to an article published by Michigan State University, in November 2025, Ultrasound has become a key tool for managing reproduction in small ruminants, helping farmers accurately detect pregnancies, determine gestational age, and estimate litter size. This allows them to use resources more efficiently and maintain healthier flocks or herds. Recent improvements in B-mode ultrasound units-like battery-powered portable designs, headset displays, water-assisted probes, and wireless streaming to tablets or smartphones-have made field scanning faster, easier, and more flexible. At the same time, newer devices provide better image quality even in affordable models, enabling earlier and more precise fetal checks on-site. These advances in portability, imaging, and cost-effectiveness are encouraging more widespread use of ultrasound in small ruminant reproduction, supporting better herd management.
The product pricing analysis for the U.S. animal ultrasound industry considers the cost structures associated with major solution categories, including console/cart-based systems, portable and handheld devices, transducers/probes, and consumables. Ultrasound prices differ widely depending on features, imaging quality, and portability. Lower-cost handheld devices are primarily used for on-farm pregnancy checks, while more expensive console systems in clinics offer advanced functions, such as Doppler and 3D/4D imaging. On top of the initial purchase, ongoing costs such as ultrasound gel, probe covers, cloud storage subscriptions, and yearly service contracts add to the total cost of ownership and create steady revenue streams for manufacturers and veterinary service providers.
U.S. Animal Ultrasound Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. The report has segmented the U.S. animal ultrasound market report based on animal, solution, type, technology, application, and end use:Animal Outlook (Revenue, USD Million, 2021-2033)
- Small Animals
- Large Animals
Solution Outlook (Revenue, USD Million, 2021-2033)
- Equipment
- Console/Cart-Based Ultrasound
- Portable/Handheld Ultrasound
- Accessories/Consumables
- PACS
Type Outlook (Revenue, USD Million, 2021-2033)
- 2-D Ultrasound Imaging
- 3-D/4-D Ultrasound Imaging
- Doppler Imaging
Technology Outlook (Revenue, USD Million, 2021-2033)
- Digital Imaging
- Contrast Imaging
Application Outlook (Revenue, USD Million, 2021-2033)
- Orthopedics
- Cardiology
- Oncology
- Abdominal
- Other Applications
End Use Outlook (Revenue, USD Million, 2021-2033)
- Veterinary Hospitals & Clinics
- Other End Use
Why You Should Buy This Report
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Market Variable Trends & Scope
Chapter 4. U.S. Animal Ultrasound Market: By Solution Estimates & Trend Analysis
Chapter 5. U.S. Animal Ultrasound Market: By Animal Estimates & Trend Analysis
Chapter 6. U.S. Animal Ultrasound Market: By Type Estimates & Trend Analysis
Chapter 7. U.S. Animal Ultrasound Market: By Technology Estimates & Trend Analysis
Chapter 8. U.S. Animal Ultrasound Market: By Application Estimates & Trend Analysis
Chapter 9. U.S. Animal Ultrasound Market: By End Use Estimates & Trend Analysis
Chapter 10. Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
The companies profiled in this U.S. Animal Ultrasound market report include:- IDEXX
- Esaote SpA
- Mars Inc. (Sound & Heska)
- FUJIFILM Holdings America Corporation
- Siemens Healthcare Limited (PLH Medical Ltd.)
- Samsung Healthcare
- ASUSTeK Computer Inc.
- IMV Imaging
- Avante Animal Health
- Contec Medical Systems Co. Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 150 |
| Published | December 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 132.72 Million |
| Forecasted Market Value ( USD | $ 245.08 Million |
| Compound Annual Growth Rate | 7.1% |
| Regions Covered | United States |
| No. of Companies Mentioned | 11 |
