If you're a business owner or leader, you're no doubt feeling inundated on all sides by the gathering forces of this financial downturn - shrinking revenues, tightening resources, anxious workers, plunging profits. When economic storms hit, it's the clear-minded and action-oriented leader that ultimately guides their business to success. In order to position your business for the growth opportunities ahead, it is imperative for you to address your most critical issues now.
Duck and (re)Cover is the ultimate business owner's guide to prevailing and prospering through tough economic times. It questions much of the "conventional wisdom" we all hear about recessions and instead offers an irreverently common-sense approach to survival and growth in the midst of economic uncertainty. This book focuses on the most significant challenges and opportunities facing embattled businesses today.
- Recommends specific, and effective strategies for keeping your business up and running, even if the economy continues to stall
- Includes a wealth of been-there-done-that advice that will help you clear your own path to sustainable, profitable growth
- Written by Steven S. Little, former president of three fast-growth companies and author of The Seven Irrefutable Rules of Small Business Growth
Now is not the time for timidity. Instead, make the bold moves recommend here to not only weather the storm but to chart a course for your ultimate destination.
Table of Contents
Introduction Stark Realities.SECTION I PRESSING IMMEDIACIES.
Chapter 1 What Is Your Reality?
Chapter 2 Triage and Tourniquets.
Chapter 3 All Hail the Cash King.
Chapter 4 Keep Your Customers.
Chapter 5 Plan for Action.
Chapter 6 TRUST and Your People.
Chapter 7 Enlist Outside Expertise.
Chapter 8 Maintain Your Marketing.
Chapter 9 Price for Profit.
SECTION II GROWTH OPPORTUNITIES.
Chapter 10 Get Out of Your Bunker.
Chapter 11 Fill Market Vacuums.
Chapter 12 Partner for Profit.
Chapter 13 Pursue Potential Acquisitions.
Chapter 14 Put Better Tools to Work.
Chapter 15 Green is Growing.
Chapter 16 Catch a Falling Star.
Chapter 17 Train the Talented.
Chapter 18 Revisit the Rules.
Index.
