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Fish and Seafood in the United Kingdom

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    Report

  • 19 Pages
  • December 2025
  • Region: United Kingdom
  • Euromonitor International
  • ID: 1081259
Retail volume sales of fish and seafood continued to decline in 2025 due to rising prices and ongoing cost-of-living pressures within the UK. Supply challenges have continued to put pressure on prices at a time when many households have seen their budgets restricted. Despite this, consumers remain willing to pay more for more ethical and sustainable fish and seafood which has helped to support value growth.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Crustaceans, Fish, Molluscs and Cephalopods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fish and Seafood market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising prices push fish and seafood out of the reach of some households
INDUSTRY PERFORMANCE
  • Fish and seafood sales struggle amid cost-of-living pressures
  • Sustainability and provenance sustain the appeal of premium seafood
WHAT’S NEXT?
  • High costs and supply limits shape the outlook for fish and seafood
  • Balancing affordability and sustainability will become key to success
  • Summary 1 Major Processors of Fish and Seafood 2025
CATEGORY DATA
  • Table 1 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
  • Table 4 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Fish and Seafood by Category: Value 2020-2025
  • Table 6 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
  • Table 9 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
  • Table 11 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
  • Table 13 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERFRESH FOOD IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Fresh food sees solid growth in 2025 despite headwinds
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Fresh food sales influenced by economic pressures and health concerns in 2025
  • Financial pressures push consumers to favour cheaper alternatives
  • Despite supply pressures demand for many fresh foods remains strong
WHAT’S NEXT?
  • Positive outlook for the UK’s fresh food market
  • Healthy eating campaigns should benefit fresh food sales
  • Sustainability a growing concern
CHANNELS
  • Supermarkets, hypermarkets and discounters dominate sales of fresh food
  • Sustainability adds value to the market
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 2 Research Sources