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Fish and Seafood in Germany

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    Report

  • 20 Pages
  • January 2026
  • Region: Germany
  • Euromonitor International
  • ID: 1081440
Volume sales of fish and seafood in Germany increased in 2025, supported by a modest recovery in the dominant fish segment as prices rose moderately. However, lingering inflation and low consumer confidence constrained growth in fresh fish and seafood, with many shoppers shifting towards smaller purchases and trading down in species.

This Fish and Seafood in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Crustaceans, Fish, Molluscs and Cephalopods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fish and Seafood market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Import reliance and sustainability concerns shape fish and seafood demand
INDUSTRY PERFORMANCE
  • Consumers focus on convenience and affordable fish and seafood
  • Sustainability and supply challenges
WHAT’S NEXT?
  • Growing adoption as part of a healthy diet to boost fish and seafood sales
  • Sustainability and ethical sourcing shape category developments
  • Summary 1 Major Processors of Fish and Seafood 2025
CATEGORY DATA
  • Table 1 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
  • Table 4 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Fish and Seafood by Category: Value 2020-2025
  • Table 6 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
  • Table 9 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
  • Table 11 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
  • Table 13 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030
COUNTRY REPORTSFRESH FOOD IN GERMANY
EXECUTIVE SUMMARY
  • Foodservice revival reshapes fresh food demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Eggs leads growth within fresh foods in 2025, while foodservice outpaces retail
  • Meat suffers as consumers shift towards plant-based diets
  • Health and sustainability concerns continue to shape progress and innovation
WHAT’S NEXT?
  • Flat growth forecast for fresh food in Germany
  • Prevailing trends will drive development, offering potential for growth
CHANNELS
  • Supermarkets leads overall retail distribution, benefiting for expanding organic offerings
  • Discounters rises as consumers focus on value for money
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 2 Research Sources