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Fruits in Germany

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    Report

  • 22 Pages
  • January 2026
  • Region: Germany
  • Euromonitor International
  • ID: 1081449
Fresh fruit retail volume sales in Germany increased steadily in 2025, supported by continued demand for healthier, natural choices and improved year-round availability. Elevated food prices still constrained purchasing, with discounts and private label gaining importance as households kept spending conservative. Organic fruit consumption slowed as price sensitivity reduced willingness to pay a premium, even as longer-term interest in regional and more sustainable produce remained in place.

This Fruits in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fruits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy eating sustains fruit growth amid intensified trading down
INDUSTRY PERFORMANCE
  • Inflation and price sensitivity shape consumer behaviour
  • Sustainability interest persists as premium willingness declines
WHAT’S NEXT?
  • Strong import demand and diversification of supply sources
  • Provenance and sustainability to provide impetus for the development of fruits
  • Summary 1 Major Processors of Fruits 2025
CATEGORY DATA
  • Table 1 Total Sales of Fruits by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Fruits by Category: Volume 2020-2025
  • Table 4 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Fruits by Category: Value 2020-2025
  • Table 6 Retail Sales of Fruits by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
  • Table 9 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
  • Table 11 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Retail Sales of Fruits by Category: Value 2025-2030
  • Table 13 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030
COUNTRY REPORTSFRESH FOOD IN GERMANY
EXECUTIVE SUMMARY
  • Foodservice revival reshapes fresh food demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Eggs leads growth within fresh foods in 2025, while foodservice outpaces retail
  • Meat suffers as consumers shift towards plant-based diets
  • Health and sustainability concerns continue to shape progress and innovation
WHAT’S NEXT?
  • Flat growth forecast for fresh food in Germany
  • Prevailing trends will drive development, offering potential for growth
CHANNELS
  • Supermarkets leads overall retail distribution, benefiting for expanding organic offerings
  • Discounters rises as consumers focus on value for money
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 2 Research Sources