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Processed Fruit and Vegetables in Germany

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    Report

  • 23 Pages
  • November 2025
  • Region: Germany
  • Euromonitor International
  • ID: 3511586
Processed fruit and vegetables is seeing sales supported by the demand for convenience amongst busy modern consumers. Shelf stable and frozen products are quick and easy to incorporate into meals, as well as reducing the need for shopping frequency because of their long shelf lives.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Fruit and Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers appreciate convenience and affordability
INDUSTRY PERFORMANCE
  • Private label gains as shoppers choose quick, low-waste options
  • Frozen processed vegetables sees dynamic growth
WHAT’S NEXT?
  • Modest growth ahead as frozen veg and pantry staples anchor weekly cooking
  • Healthier, simpler choices, including beans, plain veg and lower-sugar fruit
  • Packaging progress and smarter logistics cut waste and build trust
COMPETITIVE LANDSCAPE
  • Trusted frozen and potato brands stay visible with easy formats
  • Practicality, convenience and affordability
CHANNELS
  • Discounters stays out in front
  • E-commerce making gains in processed fruit and vegetables
CATEGORY DATA
  • Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN GERMANY
EXECUTIVE SUMMARY
  • Affordability, convenience, and health are primary considerations
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • High levels of budget consciousness
  • Affordability and clarity prove key
WHAT’S NEXT?
  • Brands need to show clear, everyday benefits in face of strong private label competition
  • Private label to quickly mirror brand moves
  • Discounters to remain key, while online channel continues to develop
COMPETITIVE LANDSCAPE
  • Major retailers lead
  • Simplicity and practicality are key to success
CHANNELS
  • Discounters gaining share
  • E-commerce maintains significant growth
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources