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Starchy Roots in Germany

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    Report

  • 20 Pages
  • January 2026
  • Region: Germany
  • Euromonitor International
  • ID: 1081518
Total retail volume sales of starchy roots in Germany rose slightly in 2025, supported by potatoes’ continued role as an affordable staple. Consumption patterns shifted towards more convenient potato formats, reflecting changing meal routines and stronger demand for easier preparation. Sweet potatoes recorded the fastest growth from a smaller base as urban consumers increasingly diversified beyond traditional potatoes, while cassava remained niche but gained gradual traction.

This Starchy Roots in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Starchy Roots market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Potatoes remain favourite though diets diversify starchy roots demand
INDUSTRY PERFORMANCE
  • Continued dominance of potatoes with growth in convenience formats
  • Rising interest in sweet potatoes and exotic starches
WHAT’S NEXT?
  • Diversity set to grow in starchy roots
  • Growth in sustainable and regional production
  • Summary 1 Major Processors of Starchy Roots 2025
CATEGORY DATA
  • Table 1 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Starchy Roots by Category: Volume 2020-2025
  • Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Starchy Roots by Category: Value 2020-2025
  • Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
  • Table 9 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
  • Table 11 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
  • Table 13 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
COUNTRY REPORTSFRESH FOOD IN GERMANY
EXECUTIVE SUMMARY
  • Foodservice revival reshapes fresh food demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Eggs leads growth within fresh foods in 2025, while foodservice outpaces retail
  • Meat suffers as consumers shift towards plant-based diets
  • Health and sustainability concerns continue to shape progress and innovation
WHAT’S NEXT?
  • Flat growth forecast for fresh food in Germany
  • Prevailing trends will drive development, offering potential for growth
CHANNELS
  • Supermarkets leads overall retail distribution, benefiting for expanding organic offerings
  • Discounters rises as consumers focus on value for money
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 2 Research Sources