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Vegetables in Germany

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    Report

  • 20 Pages
  • January 2026
  • Region: Germany
  • Euromonitor International
  • ID: 1081532
Total volume sales of vegetables in Germany increased slightly in 2025, supported by steady demand for fresh produce even as consumer spending remained cautious. Plant-based eating patterns continued to expand, reinforcing higher per capita vegetable intake and supporting broader usage in meat-free meals and cooking staples such as tomatoes.

This Vegetables in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Cauliflowers and broccoli, Maize, Onion, Other Vegetables, Tomatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vegetables market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Vegetables remain central to everyday meals as plant-based habits advance
INDUSTRY PERFORMANCE
  • Plant-based eating trend supports sales in vegetables
  • Inflation drives value-oriented purchasing
WHAT’S NEXT?
  • Expansion of local and seasonal vegetable production
  • Institutional adoption and public health integration
  • Summary 1 Major Processors of Vegetables 2025
CATEGORY DATA
  • Table 1 Total Sales of Vegetables by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Vegetables by Category: Volume 2020-2025
  • Table 4 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Vegetables by Category: Value 2020-2025
  • Table 6 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
  • Table 9 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
  • Table 11 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
  • Table 13 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTSFRESH FOOD IN GERMANY
EXECUTIVE SUMMARY
  • Foodservice revival reshapes fresh food demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Eggs leads growth within fresh foods in 2025, while foodservice outpaces retail
  • Meat suffers as consumers shift towards plant-based diets
  • Health and sustainability concerns continue to shape progress and innovation
WHAT’S NEXT?
  • Flat growth forecast for fresh food in Germany
  • Prevailing trends will drive development, offering potential for growth
CHANNELS
  • Supermarkets leads overall retail distribution, benefiting for expanding organic offerings
  • Discounters rises as consumers focus on value for money
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 2 Research Sources