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Surface Care in the US

  • ID: 1085480
  • Report
  • April 2020
  • Region: United States
  • 22 pages
  • Euromonitor International
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In October 2017, California passed its Cleaning Right to Know Act, which requires more stringent labelling of finished cleaning sold in California. Product websites will be required to disclose all ingredients, the function of each active ingredient, and other ingredient safety information by 1 January 2020. More information will be required on physical labels in California by 1 January 2021.

The Surface Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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List of Content and Tables

HEADLINES

PROSPECTS
  • Legal push for transparency set for bigger role
  • Probiotic cleaners on the horizon?
COMPETITIVE LANDSCAPE
  • Private label sees its strongest growth in surface care in 2019
  • Consumers prioritising multi-use formats
  • The Clorox Co retains largest all purpose wipes share despite private label gains
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
  • Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • “Green” trend set to go down several different paths
  • Convenience dominates consumers’ minds as they make purchase decisions
  • Shifts in laundry care consumption habits slightly push sales up in 2019
  • Slight growth expected through 2024, with air care and surface care the most significant drivers
MARKET INDICATORS
  • Table 11 Households 2014-2019
MARKET DATA
  • Table 12 Sales of Home Care by Category: Value 2014-2019
  • Table 13 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 15 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 17 Distribution of Home Care by Format: % Value 2014-2019
  • Table 18 Distribution of Home Care by Format and Category: % Value 2019
  • Table 19 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)

SOURCES
  • Summary 1 Research Sources
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Trends

Impregnated wet wipes remained in the spotlight in 2016, as US consumers increasingly opted for convenience and versatility. In other words, home care products that deliver results with minimal effort are in high demand. Within surface care, this includes products that clean more quickly and efficiently as well as those which have easier-to-use packaging.

Competitive Landscape

The Clorox Co led surface care in 2016 with a 24% value share and sales of USD1.2 billion. Clorox remained strong in a wide range of product areas and continued to benefit from strong brand recognition.

Prospects

A move towards multi-purpose cleaners is likely to remain a common trend over the forecast period. Consumers value the ability to use one product, such as multi-purpose cleaners, with a trigger closure, or a multi-purpose cleaning wipe, on several surfaces in their home without having to switch to a different product. Consolidating the uses of several cleaning products into one is not only helpful from an efficiency standpoint but is also convenient and useful for the millions of Americans who have hectic lifestyles and who live in smaller urban housing which may lack the storage space for an array of different cleaning products.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in USA with research from a team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in USA, this research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in USA market research report includes:
  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Surface Care in USA?
  • What are the major brands in USA?
  • What are the fastest growth categories within surface care?
  • What are the key new product launches in the polishes market?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Home Care market research database.
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