Tobacco in Kenya

Businesses and consumer incomes started to recover in 2021 after the negative impact of COVID-19 on the local economy, however this recovery did not translate into retail volume growth in cigarettes, although sales of cigars and cigarillos did stabilise. Tobacco sales were negatively impacted by the impact of COVID-19 with the government’s ban on social gatherings, outdoor events and clubs, coupled with increased health concerns and economic constraints all serving to limit demand for tobacco.

The Tobacco in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.