+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Tobacco in Kenya

  • PDF Icon

    Report

  • 36 Pages
  • August 2022
  • Region: Kenya
  • Euromonitor International
  • ID: 1095861
Businesses and consumer incomes started to recover in 2021 after the negative impact of COVID-19 on the local economy, however this recovery did not translate into retail volume growth in cigarettes, although sales of cigars and cigarillos did stabilise. Tobacco sales were negatively impacted by the impact of COVID-19 with the government’s ban on social gatherings, outdoor events and clubs, coupled with increased health concerns and economic constraints all serving to limit demand for tobacco.

The Tobacco in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOBACCO IN KENYA
EXECUTIVE SUMMARY
  • Tobacco in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2016-2021
  • Table 3 Sales of Tobacco by Category: Value 2016-2021
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
  • Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
  • Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN KENYAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • High taxation imposed on cigarettes puts pressure on volume sales
  • Manufacturers focus on producing inexpensive products of a sufficient quality to differentiate them from counterfeits
  • British American Tobacco explores new export markets as Kenyan sales dip
PROSPECTS AND OPPORTUNITIES
  • Sales set stabilise with the re-opening of the economy
  • Miraa/khat consumption expected to remain a key sales driver for cigarettes
  • Rising health concerns are expected to lead to declining sales
TAXATION AND PRICING
  • Taxation rates
  • Summary 3 Taxation and Duty Levies 2016-2021
  • Average cigarette pack price breakdown
  • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 10 Sales of Cigarettes: Volume 2016-2021
  • Table 11 Sales of Cigarettes by Category: Value 2016-2021
  • Table 12 Sales of Cigarettes: % Volume Growth 2016-2021
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021
  • Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021
  • Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
  • Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
  • Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021
  • Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021
  • Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021
  • Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021
  • Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
  • Table 23 Forecast Sales of Cigarettes: Volume 2021-2026
  • Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026
  • Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
  • Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
  • Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
  • Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
  • Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
  • Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN KENYAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • E-commerce thriving in post-pandemic Kenya
  • Upcoming general elections are expected to drive price increases for cigars and cigarillos
  • Wealthier consumers continue to drive demand for cigars as a symbol of success
PROSPECTS AND OPPORTUNITIES
  • Resumption of economic activity and the return of tourism spells good news for cigars and cigarillos
  • International brands will continue to dominate
  • The fight for gender equality spilling over into demand for cigars and cigarillos
CATEGORY DATA
  • Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
  • Table 36 Sales of Cigars by Size: % Volume 2016-2021
  • Table 37 Sales of Cigarillos by Price Platform 2016-2021
  • Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
  • Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
  • Table 40 NBO Company Shares of Cigars: % Volume 2017-2021
  • Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021
  • Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021
  • Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021
  • Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
  • Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
  • Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
  • Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
  • Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN KENYA
2021 DEVELOPMENTS
  • High cost limiting uptake of e-vapour products
  • Small businesses eye opportunities as demand grows
  • E-commerce proving to be increasingly attractive to shoppers and retailers
PROSPECTS AND OPPORTUNITIES
  • Increased demand among health-conscious consumers set to support growth
  • Growing Demand from smokers opting to reduce or quit smoking
  • Younger consumers key to growth

Samples

Loading
LOADING...