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Deodorants in Taiwan

  • ID: 119722
  • Report
  • June 2019
  • Region: Taiwan
  • 18 pages
  • Euromonitor International
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Most deodorants products in Taiwan not only prevent body odour caused by bacteria but also contain fragrances. However, it is a common concern that scented deodorants clash with perfume or other scented beauty and personal care products consumers also wear. Moreover, many consumers believe that body odour can be masked by fragrances alone in Taiwan. As a result, local consumers who wear fragrances are likely to avoid using deodorants or only use non-scented ones.

The author's Deodorants in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Deodorants in Taiwan

List of Contents and Tables
Headlines
Prospects
Growth of Scented Deodorants Is Constrained Due To Competition From Fragrances
Aluminium Salt-free Variants Capture Consumer Attention
Deodorant Sprays Expected To Continue Spearheading Growth During the Forecast Period
Competitive Landscape
Unilever Remains the Leading Player in Deodorants
Bioré Enters Category With New Technology
Mass Brands Dominate, With Consumers Seeing Little Value in Premium Deodorants
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 7 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Executive Summary
Slowdown in Value Growth Due To Sluggishness in Colour Cosmetics
Premiumisation Apparent in Some Beauty and Personal Care Categories
Global Multinationals L'oréal and Procter & Gamble Maintain Industry Lead
Increasing Consumer Sophistication Seen in Several New Launches
Positive Growth Is Set for Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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