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Deodorants in Indonesia

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    Report

  • 22 Pages
  • May 2022
  • Region: Indonesia
  • Euromonitor International
  • ID: 221758
Deodorants sales posted a significant decline in the first year of the pandemic following several years of dynamic growth. Home seclusion led to much reduced demand for deodorants amongst the Indonesian population. Working from home, studying from home, gym closures and social gathering bans meant that people were perspiring less, being indoors and sedentary most of the time, with usage also weakened due to the lack of social interaction.

The Deodorants in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DEODORANTS IN INDONESIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Return to growth with expansion of e-commerce helping to push sales
  • Male population displays more interest in grooming products
  • Unilever stands out, while men’s deodorants show market-resilience
PROSPECTS AND OPPORTUNITIES
  • Pureplay e-commerce platforms are key in the online channel
  • Rise in healthy lifestyles supporting rising demand for deodorants utilising natural ingredients
  • Deodorant sprays increase in popularity, particularly amongst price-sensitive male consumers
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2016-2021
  • Table 2 Sales of Deodorants by Category: % Value Growth 2016-2021
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
  • Table 4 NBO Company Shares of Deodorants: % Value 2017-2021
  • Table 5 LBN Brand Shares of Deodorants: % Value 2018-2021
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
  • Table 7 Forecast Sales of Deodorants by Category: Value 2021-2026
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN INDONESIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources