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Deodorants in Thailand

  • ID: 119723
  • Report
  • Region: Thailand
  • 17 pages
  • Euromonitor International
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With deodorant companies seeking to overcome the commodity status that their products have attained and the maturity of demand that comes with this, value is being added through various features and functions. These include the launch of new scents, longer-lasting fragrances, superior efficacy and products which smooth and whitening underarms. Herbal products are also being launched to cash in on the trend for natural beauty and personal care products.

The Deodorants in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Deodorants in Thailand

List of Contents and Tables
Headlines
Prospects
Whitening Remains the Most Popular Value-added Aspect in Deodorants
Deodorant Roll-ons and Deodorant Sprays Remain the Largest Categories
Demand Wanes for the Herbal Deodorants Offered by Local Players
Competitive Landscape
Beiersdorf Thailand Co Ltd Remains the Leader in Deodorants
Better Way Continues To Compete Strongly in Rural Areas
Unilever Thai Holdings Targets Both Men and Women
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Executive Summary
Local Brands in the Ascendant As Moderate Growth Is Registered in A Mature Industry
the Rise of Beauty Specialist Retailers Stimulates Growth in Sales of Beauty Products
Thai Consumers Become More Open To New Products
Natural Ingredients Became More Popular Across Numerous Categories
Mass Products Set To Underpin Growth, With Local Brands To Be Among the Big Winners
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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