Deodorants in Thailand

  • ID: 119723
  • Report
  • Region: Thailand
  • 18 pages
  • Euromonitor International
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Thailand has a hot and humid climate. People with active lifestyles tend to add sports/outdoor activities into their routines. The use of deodorants is not only seasonal but also part of the daily hygiene routine. Increasing image consciousness among consumers has resulted in positive demand for deodorants to avoid embarrassment in the workplace or during social occasions. Nonetheless, deodorants is reaching maturity and brands are therefore making strong marketing efforts to stimulate sales.

The Deodorants in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Deodorants market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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DEODORANTS IN THAILAND

May 2018

Headlines
Prospects
Active Lifestyles Drive Demand for Deodorants
Demand for Sticks Will Continue To Decline
Product Innovation Is A Key Strategy
Competitive Landscape
Beiersdorf Thailand Co Ltd Retains Leadership
Unilever Thai Holdings Targets Both Men and Women
Better Way (thailand) Co Ltd Remains Popular in Low-priced Tier

Category Data
Table 1 Sales of Deodorants by Category: Value 2012-2017
Table 2 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Deodorants: % Value 2013-2017
Table 5 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 7 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Executive Summary
2017's Performance Benefits From Ageing Population and Tourist Demand
Beauty Retail Shifts Towards Multi-brand Beauty Stores and Online Platforms
Multinational Players Lead Beauty and Personal Care
New Product Launches Focus on Natural and Organic Ingredients
Positive Outlook Is Driven by Sophisticated Demand and Product Offerings

Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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