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Deodorants in Thailand

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    Report

  • 26 Pages
  • April 2021
  • Region: Thailand
  • Euromonitor International
  • ID: 119723
Demand for deodorants took a severe hit from the COVID-19 pandemic and the measures introduced by the Thai government to try to limit the spread of the virus. All formats of deodorants witnessed significant declines in both retail volume and value sales in 2020 as a direct result of the COVID-19 epidemic. Deodorant roll-ons registered the steepest retail decline as these products were by far the most popular prior to the epidemic.

The Deodorants in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DEODORANTS IN THAILANDKEY DATA FINDINGS
2020 IMPACT
  • Demand for deodorants declines significantly as a direct result of the COVID-19 restrictions
  • Players implement promotions and discounts in order to shore up sales during the pandemic
  • Manufacturers continue to add value to deodorants in order to attract consumer interest

RECOVERY AND OPPORTUNITIES
  • An early recovery for deodorants
  • Key players to ramp up their online activities
  • Ongoing need for promotions to attract customers

CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2015-2020
  • Table 2 Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Deodorants: % Value 2016-2020
  • Table 5 LBN Brand Shares of Deodorants: % Value 2017-2020
  • Table 6 Forecast Sales of Deodorants by Category: Value 2020-2025
  • Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
  • Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources