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Hair Care in Bulgaria

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    Report

  • 24 Pages
  • April 2024
  • Region: Bulgaria
  • Euromonitor International
  • ID: 119785
In 2023, styling agents, conditioners and hair loss treatments recorded the strongest current value growth rates in Bulgaria’s hair care category, followed closely by standard shampoos. The emerging trend of ‘in-depth hair care’, along with so-called ‘hair cycling,’ which involves rotating different products throughout the week, is being witnessed among Bulgarian consumers.

The Hair Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Hair care enjoys solid performance amid greater product usage
  • Perms and relaxants lose favour with consumers
  • Health and personal care stores remain the most popular channel for purchasing hair care
PROSPECTS AND OPPORTUNITIES
  • Strong growth outlook in value terms
  • Sustainable products to emerge in hair care
  • E-commerce has further growth potential in hair care
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2018-2023
  • Table 2 Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Hair Care: % Value 2019-2023
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
  • Table 6 LBN Brand Shares of Hair Care: % Value 2020-2023
  • Table 7 LBN Brand Shares of Colourants: % Value 2020-2023
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2020-2023
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
  • Table 11 Forecast Sales of Hair Care by Category: Value 2023-2028
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN BULGARIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources