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Hair Care in Bulgaria

  • ID: 119785
  • Report
  • Region: Bulgaria
  • 23 Pages
  • Euromonitor International
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The extensive use of colourants, hair presses and hair curlers by female consumers in Bulgaria and the negative effects of the polluted urban environment are stimulating demand for hair care products featuring benefits such as nourishing, protection and prevention. Similar to the concept of supplementing and following a healthy diet, brand owners have introduced new launches in hair care incorporating superfood ingredients, eg fruits, seeds, nuts, herbs and vitamins, in their formulas.

The author's Hair Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Hair Care in Bulgaria

List of Contents and Tables
Headlines
Prospects
"hair Food" Is Popular in Standard Shampoos and Conditioners and Treatments
New Age Products Such As Hair Make-up and Dry Shampoos Are Increasingly Popular Amongst Teenagers
Value for Money Will Continue To Drive Demand in the Forecast Period
Competitive Landscape
L'oréal Bulgaria Eood Records An Outstanding Performance
Procter & Gamble Extensively Focus on Marketing and Advertising
Henkel Bulgaria's New Launch in Hair Care Fosters Sales Growth in 2018
Category Data
Table 1 Sales of Hair Care by Category: Value 2013-2018
Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Executive Summary
Growing Consumer Spending in Beauty and Personal Care Fostered by Innovation and New Launches
Pharma Cosmetics Grow in Popularity
International Players Achieve Great Results in 2018
Retailers Expanding Private Label Presence in Beauty and Personal Care
Alternative Niche Brands Gaining in Significance Thanks To Internet Retailing
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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