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Hair Care in Denmark

  • ID: 586273
  • Report
  • May 2021
  • Region: Denmark
  • 28 pages
  • Euromonitor International
Overall, hair care posted a stagnant performance in current value terms in 2020, while retail volume sales experienced slight growth. Salon professional hair care saw a decline in current value and retail volume sales in 2020 as hair salons were forced to close for a short period of time during the initial lockdown. In turn, some consumers chose to either delay getting a haircut and other treatments, or they chose to do it at home themselves instead.

The Hair Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Closure of hair salons negatively impacted salon professional hair care in 2020
  • Products such as colourants benefited from home seclusion and the closure of hair salons
  • The pandemic created a perfect environment for e-commerce to flourish
RECOVERY AND OPPORTUNITIES
  • Quick recovery ahead in the forecast period
  • Demand for natural and organic hair care could present an opportunity for smaller players
  • Success of e-commerce will lure more online retailers in hair care
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2015-2020
  • Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 6 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 7 LBN Brand Shares of Colourants: % Value 2017-2020
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2017-2020
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 11 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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