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Hair Care in Taiwan

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    Report

  • 30 Pages
  • May 2021
  • Region: Taiwan
  • Euromonitor International
  • ID: 119798
The Taiwanese government’s prudent and successful management of the COVID-19 crisis meant that the pandemic had very limited impact on sales of hair care during 2020. While demand remained robust across most categories, the reluctance of some consumers to have their hair styled in a hair salon due to fears of contagion suppressed demand for salon professional hair care during the first half of the year.

The Hair Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 has little negative impact on hair care sales as spending in salons rises
  • Silicone-free products prove popular as awareness of the harms of silicone spreads
  • Conditioners and treatments comes under pressure as other options are preferred

RECOVERY AND OPPORTUNITIES
  • Shampoos to become more advanced as greater volume emerges as key function
  • Scalp care poised to emerge strongly as major niche in various hair care categories
  • Local brands set to emerge strongly in hair care during the forecast period

CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2015-2020
  • Table 2 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 6 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 7 LBN Brand Shares of Colourants: % Value 2017-2020
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2017-2020
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 11 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources