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Hair Care in Taiwan

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    Report

  • 24 Pages
  • June 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 119798
Hair care maintained solid current value growth in 2022, continuing the trend seen in the previous two years. Demand for hair care products increased during the pandemic as a basic hygiene measure, and growth continued in 2022 despite the easing of restrictions. One notable trend in 2022 was the strong growth of conditioners and treatments. Consumers looked to use hair masks and conditioners to keep their hair in good condition and maintain or achieve healthy and glossy hair.

The analyst's Hair Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HAIR CARE IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Conditioners and treatments and colourants see the strongest growth
  • Consumer attention shifts towards specialist stores and online channels for hair care products
  • Increasing consumer interest in seasonal hair care products
PROSPECTS AND OPPORTUNITIES
  • Emphasis on lifestyles, rituals, and premium, personalised products
  • Professional scalp care set to be a key trend in hair care
  • Growth of more sustainable products expected
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2017-2022
  • Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 6 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 7 LBN Brand Shares of Colourants: % Value 2019-2022
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2019-2022
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 11 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN TAIWAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources