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Hair Care in Turkey

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    Report

  • 29 Pages
  • June 2022
  • Region: Turkey
  • Euromonitor International
  • ID: 119800
In 2021, retail volume sales of hair care products declined for the second year in a row. Turkish women generally go to the hairdresser much more frequently compared to women in other countries. It is quite common to have one’s hair styled before attending a social gathering, for example. During 2021, hairdressers were open, despite the ongoing COVID-19 pandemic. As consumers returned to hairdressers, demand for at-home hair care products declined.

This Hair Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Reopening of hairdressers and work-from-home arrangements negatively affect demand for hair care in 2021
  • Clean beauty trend boosts demand for free from hair care products
  • Unilever and other multinationals maintain the lead with their strong and well-known brands
PROSPECTS AND OPPORTUNITIES
  • Pandemic-era habits may continue, supporting future hair care sales
  • Solid shampoos are slowly, but steadily making it into the mainstream
  • Natural hair trend, supported by companies investing in new products
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2016-2021
  • Table 2 Sales of Hair Care by Category: % Value Growth 2016-2021
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
  • Table 4 NBO Company Shares of Hair Care: % Value 2017-2021
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
  • Table 6 LBN Brand Shares of Hair Care: % Value 2018-2021
  • Table 7 LBN Brand Shares of Colourants: % Value 2018-2021
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2018-2021
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
  • Table 11 Forecast Sales of Hair Care by Category: Value 2021-2026
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN TURKEY

EXECUTIVE SUMMARY
  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources