Hair Care in Turkey - Research and Markets

In 2021, retail volume sales of hair care products declined for the second year in a row. Turkish women generally go to the hairdresser much more frequently compared to women in other countries. It is quite common to have one’s hair styled before attending a social gathering, for example. During 2021, hairdressers were open, despite the ongoing COVID-19 pandemic. As consumers returned to hairdressers, demand for at-home hair care products declined.

This Hair Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Hair Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

Reopening of hairdressers and work-from-home arrangements negatively affect demand for hair care in 2021
Clean beauty trend boosts demand for free from hair care products
Unilever and other multinationals maintain the lead with their strong and well-known brands

PROSPECTS AND OPPORTUNITIES

Pandemic-era habits may continue, supporting future hair care sales
Solid shampoos are slowly, but steadily making it into the mainstream
Natural hair trend, supported by companies investing in new products

CATEGORY DATA

Table 1 Sales of Hair Care by Category: Value 2016-2021
Table 2 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Hair Care: % Value 2017-2021
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 6 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 7 LBN Brand Shares of Colourants: % Value 2018-2021
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 9 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 11 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

BEAUTY AND PERSONAL CARE IN TURKEY

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

SOURCES