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Colour Cosmetics in Cameroon

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    Report

  • 21 Pages
  • June 2023
  • Region: Cameroon
  • Euromonitor International
  • ID: 1203020
In the nail products category, nail polish experienced the strongest growth while nail treatments/strengthener recorded the lowest demand. Innovation continues to drive growth in nail products. Nail polish has evolved. Traditional nail polish takes a considerable amount of time to apply and then to dry. Now consumers are moving to more innovative nail polish formats such as gel. Gel nail polish lasts longer and takes less than three minutes to dry after application.

The analyst's Colour Cosmetics in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

COLOUR COSMETICS IN CAMEROONKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Strong preference for nail polish in gel format over traditional nail polish as time becomes a more pressing factor post pandemic
  • Demand for eye liner/pencil continues to grow due to the popularity in designing looks around shaved eyebrows
  • The illicit trade remains a major drain on the formal colour cosmetics category in the country
PROSPECTS AND OPPORTUNITIES
  • Forecast period demand surges for colour cosmetics that are easy to use and which require no real expertise to apply
  • Increase in digital marketing and sales through WhatsApp Business boost category sales
  • Demand for popular international colour cosmetics brands continues to surge given their kudos among local consumers
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
  • Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN CAMEROON
EXECUTIVE SUMMARY
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources