Spirits in Nigeria

Spirits recorded the strongest total volume growth in 2019 since 2014 as the economy improved and consumer confidence continued to grow, although lower-income consumers remained cautious in their spending and continued to favour less expensive brands. Even so, wealthier consumers increasingly opted for more premium formats, such as premium other blended Scotch whisky, single malt Scotch whisky and premium vodka as their disposable incomes increased.

The Spirits in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.