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Spirits in Nigeria

  • ID: 1203308
  • Report
  • September 2020
  • Region: Nigeria
  • 38 pages
  • Euromonitor International
Spirits recorded the strongest total volume growth in 2019 since 2014 as the economy improved and consumer confidence continued to grow, although lower-income consumers remained cautious in their spending and continued to favour less expensive brands. Even so, wealthier consumers increasingly opted for more premium formats, such as premium other blended Scotch whisky, single malt Scotch whisky and premium vodka as their disposable incomes increased.

The Spirits in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Strong growth for spirits as consumer confidence improves in 2019
  • Legislation looms to stop sales of smaller packs of spirits
  • Intercontinental Distillers extends its lead in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within spirits
  • Recovery and opportunities
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 1 Benchmark Brands 2019
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2014-2019
  • Table 2 Sales of Spirits by Category: Total Value 2014-2019
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2014-2019
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2014-2019
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2014-2019
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2014-2019
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2015-2019
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2016-2019
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2019-2024
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2019-2024
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Strong growth for alcoholic drinks in 2019 as the economy improves
  • Brewers continue to compete strongly in alcoholic drinks in 2019
  • The devastation of the lockdown restrictions will be felt over the forecast period
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 22 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
  • Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 25 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 3 Research Sources
Note: Product cover images may vary from those shown
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