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Sweet Spreads in Estonia

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    Report

  • 20 Pages
  • November 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 1203313
The Estonian sweet spreads market is under pressure from rising prices and changing consumer preferences. Chocolate spreads, the largest category, face falling volumes due to rising cocoa prices and growing health concerns around sugar intake. By contrast, demand for jams and preserves is steadily increasing volume, supported by convenience, low price inflation, and consumer demand for ready-to-use products.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Chocolate spreads volume sales hit by rising prices and health concerns
INDUSTRY PERFORMANCE
  • Waning demand for chocolate spreads
  • Jams and preserves show rising volumes
WHATS NEXT?
  • Modest predicted growth amid ongoing challenges
  • Nut and seed based spreads and natural ingredients could gain traction
COMPETITIVE LANDSCAPE
  • Salvest retains leadership with Meie Mari jams and preserves
  • Svensky Kaubanduse gains ground with affordable Nussa brand
CHANNELS
  • Hypermarkets dominate sales
  • Discounters leads growth
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 6 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 7 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN ESTONIA
EXECUTIVE SUMMARY
  • Steady demand despite growing price pressures
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Stagnant performance as prices continue to rise
  • Health and wellness trend has growing influence of purchasing decisions
  • Strong preference for local and traditional products
WHAT’S NEXT?
  • Cooking ingredients and meals will face ongoing challenges
  • Positive forecast for olive oil while sauces will suffer from stagnation
  • Private label will continue to gain traction
COMPETITIVE LANDSCAPE
  • Salvest is leading local player
  • Armesta UAB sees rapid expansion
  • Private label ranges pose growing competition to branded offerings
CHANNELS
  • Supermarkets and hypermarkets remain dominant channels
  • Discounters leads channel growth
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources