+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Sweet Spreads in Poland

  • PDF Icon

    Report

  • 21 Pages
  • November 2025
  • Region: Poland
  • Euromonitor International
  • ID: 65955
Retail value sales of sweet spreads increased significantly in 2025, supported by the category’s versatility and enduring popularity in Polish households. Honey, jams and chocolate spreads remain essential components of daily diets - enjoyed at breakfast, as snacks or in baking - while the category’s expanding offer continues to attract new consumers.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers seek more natural ingredients and healthier options
INDUSTRY PERFORMANCE
  • Traditional favourites remain strong as home consumption endures
  • Nut and seed-based spreads lead category expansion
WHAT’S NEXT?
  • Steady growth ahead as health and tradition coexist
  • Innovation centred on natural, reduced-sugar and functional benefits
COMPETITIVE LANDSCAPE
  • Ferrero Polska Sp. z o.o. sustains leadership through strong brand equity
  • Podravka gains ground through traditional appeal
CHANNELS
  • Discounters remain dominant as affordability and choice drive loyalty
  • Local grocers and online retail expand through proximity and accessibility
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN POLAND
EXECUTIVE SUMMARY
  • Value growth largely due to higher costs and higher prices
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Healthier choices gain importance as consumers embrace cleaner labels
  • Convenience stores expand reach as proximity shopping strengthens
WHAT’S NEXT?
  • Steady forecast growth supported by essential categories and product diversity
  • Competitive landscape evolves as retailers strengthen private label offerings
  • Discounters to retain dominance while convenience formats gain ground
COMPETITIVE LANDSCAPE
  • Unilever Polska SA retains leadership in a fragmented, competitive market
  • Zabka Polska and smaller specialists drive dynamism through innovation and reach
CHANNELS
  • Discounters consolidate leadership through price competitiveness and product breadth
  • Forecourt retailers gain traction with convenience and on-the-go meal options
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources