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Beer in Peru

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    Report

  • 29 Pages
  • June 2023
  • Region: Peru
  • Euromonitor International
  • ID: 1203357
Due to the ongoing economic and social crisis, Peruvian consumers have been turning to beer, which offers price points aligned with reduced disposable budgets. Additionally, Heineken's entry in 2019 saw a greater offer of brands available at various price points, increasing price competition, as well as the frequency of promotions and offers in stores.

The analyst's Beer in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BEER IN PERUKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers consider beer the best economic option, driving sales in 2022
  • Pilsen surpasses Cristal to lead total volume sales in beer
  • New launches focus on premium offerings and Mexican beers to drive value growth
PROSPECTS AND OPPORTUNITIES
  • Craft beers must seek premium positioning in order to increase sales
  • Draft beer and single-serve presentations become increasingly sought after
  • Players focus on home delivery services to align with consumers growing demands
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2022
  • Summary 2 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 1 Sales of Beer by Category: Total Volume 2017-2022
  • Table 2 Sales of Beer by Category: Total Value 2017-2022
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 Sales of Beer by Craft vs Standard 2017-2022
  • Table 10 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 11 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 12 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 13 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN PERU
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 3 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 5 Research Sources