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Sweet Spreads in Nigeria

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    Report

  • 22 Pages
  • November 2025
  • Region: Nigeria
  • Euromonitor International
  • ID: 1203490
Sweet spreads in Nigeria remained under pressure in 2025 as many households continued to limit discretionary spending, but category value sales rose thanks to the growing footprint of local producers offering affordable alternatives. The continued weakness of the naira and lingering import challenges constrained supply of international brands, particularly within jams and preserves, keeping prices elevated.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Local players widen range of affordable products
INDUSTRY PERFORMANCE
  • Economic strain curbs demand, but local brands reframe affordability
  • Chocolate spreads lead growth as local players bring innovation and reach
WHAT’S NEXT?
  • Rising incomes and modern retail growth to underpin forecast expansion
  • Health positioning and authenticity to gain influence
  • Innovation and small formats to remain key growth drivers
COMPETITIVE LANDSCAPE
  • Geurts maintains leadership in jams through heritage and availability
  • Ajrena Foods and new local entrants strengthen domestic competition
CHANNELS
  • Traditional grocers sustain dominance through proximity and pack flexibility
  • Modern retail and e-commerce channels expand reach and variety
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN NIGERIA
EXECUTIVE SUMMARY
  • More stable economic conditions enable stronger spending
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Innovation in blended products and convenience formats drives value
  • Smaller pack sizes sustain accessibility and broaden category reach
WHAT’S NEXT?
  • Steady category expansion supported by economic recovery and urbanisation
  • Competition, localisation, and innovation to define the next growth phase
  • Visibility, distribution, and digital access emerge as key strategic priorities
COMPETITIVE LANDSCAPE
  • Nestlé Nigeria Plc maintains leadership through Maggi’s scale and trust
  • TGI Distri Ltd expands presence through affordable innovation
  • Local players leverage authenticity, affordability, and niche innovation
CHANNELS
  • Traditional grocers remain dominant amid economic constraints
  • Supermarkets gain share as modern retail broadens appeal
  • E-commerce expands slowly but steadily as habits evolve
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources