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Mobile Advertising - Global Market Trajectory & Analytics

  • ID: 1206773
  • Report
  • April 2021
  • Region: Global
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • 4INFO
  • AOL, Inc.
  • DoubleClick, Inc.
  • InMobi
  • Oath, Inc.
  • Tencent, Inc.
  • MORE
Global Mobile Advertising Market to Reach $739.6 Billion by 2027

Amid the COVID-19 crisis, the global market for Mobile Advertising estimated at US$194.8 Billion in the year 2020, is projected to reach a revised size of US$739.6 Billion by 2027, growing at a CAGR of 21% over the analysis period 2020-2027. Display, one of the segments analyzed in the report, is projected to record a 23.9% CAGR and reach US$541 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Search segment is readjusted to a revised 15.8% CAGR for the next 7-year period.



The U.S. Market is Estimated at $52.4 Billion, While China is Forecast to Grow at 26.9% CAGR

The Mobile Advertising market in the U.S. is estimated at US$52.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$181.8 Billion by the year 2027 trailing a CAGR of 26.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 16.1% and 19.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 18% CAGR.

Messaging Segment to Record 2.7% CAGR

In the global Messaging segment, USA, Canada, Japan, China and Europe will drive the 2.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$3.8 Billion in the year 2020 will reach a projected size of US$4.5 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$109 Billion by the year 2027, while Latin America will expand at a 3.8% CAGR through the analysis period.

Select Competitors (Total 148 Featured):
  • 4INFO
  • Alibaba Group Holding Ltd.
  • Amazon.com, Inc.
  • Amobee, Inc.
  • AOL, Inc.
  • Baidu, Inc.
  • Conversant LLC
  • DoubleClick, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • InMobi
  • LinkedIn Corp.
  • Microsoft Corp.
  • Oath, Inc.
  • ONE by AOL
  • Pandora Media, Inc.
  • Tencent, Inc.
  • Twitter, Inc.
  • Velti
  • Yahoo!, Inc.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • 4INFO
  • AOL, Inc.
  • DoubleClick, Inc.
  • InMobi
  • Oath, Inc.
  • Tencent, Inc.
  • MORE
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Prelude
  • Recent Market Activity
  • Mobile Advertising - In a Nutshell
  • Mobile Advertising - Most Rapidly Growing Solution
  • Impact of Mobile Advertising Trends on the Industry
  • Current and Future Analysis
  • Asia-Pacific Steers the Momentum
  • Display Advertising to Expand the Market Potential
  • Messaging Advertising Sees Dwindling Fortunes
  • Mobile’s Influence on Consumer Lifestyle Enthuses Brands
  • Google Leads World Mobile Ad Market
  • Android Invades Mobile Space
  • Factors Driving Growth in Mobile Advertisement Market
  • Personalized Nature of Advertising
  • Smartphones Find Favor with Mobile Advertising Firms
  • Expansion of Mobile Internet and 3G/4G Technologies
  • New Formats Help Marketers Boost Mobile Video Advertising
  • Infiltration of Social Networks
  • Opt-in Advertising: Giving Consumer the Choice
  • The Benefit of Frequency Cap
  • Custom Targeting
  • Favorable Response Rates & Instant Feedback
  • Value for Money
  • New Forms of Mobile Advertising
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
  • 4INFO (USA)
  • Alibaba Group Holding Limited (China)
  • Amazon.com, Inc. (USA)
  • Amobee, Inc. (USA)
  • Baidu, Inc. (China)
  • Conversant LLC (USA)
  • Facebook, Inc. (USA)
  • Google, Inc. (USA)
  • DoubleClick, Inc. (USA)
  • InMobi (India)
  • Microsoft Corporation (USA)
  • LinkedIn Corporation (USA
  • Oath, Inc. (USA)
  • AOL, Inc. (USA)
  • Yahoo!, Inc. (USA)
  • Pandora Media, Inc. (USA)
  • Tencent, Inc. (China)
  • Twitter, Inc. (USA)
  • Velti (UK)
3. MARKET TRENDS & DRIVERS
  • User Engagement: The Focal Point
  • Key Mobile Advertising Trends Shaping the Market
  • Mobile Video Content Set to Rule
  • Hyper-Locality-Trend of Search for Nearby Places
  • Brands Take Advantage of Sponsored Content
  • Messaging Apps
  • Time for Brands to Increase Investment in Mobile Advertising
  • Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics
  • New-Age Advertisements to Fuel Mobile Marketing Space
  • The Potential of Multimedia Mobile Marketing
  • Mobile Video Ads Surpass Online Video Ads
  • Singular Focus - Boon for Mobile Video Ads
  • Less Distraction
  • Not Limited to Peak Hours
  • Mobile Video Ad Applications Engage Users
  • Easier Frequency Management
  • iPad: Transforming the Mobile Advertising Marketplace
  • Metrics and Analytics Support Drives Mobile Marketing Success
  • Increase in Mobile Local Advertising
  • Telecom Operators to Gain from Mobile Advertising
  • Responsive Site Design to Influence Web-Traffic
  • Technological Advancements Drive Growth
  • NFC - Another Smart Approach
  • RTB - Adding Dynamism to Mobile Advertising
  • Geo-fencing - The New Buzzword for Brand Promotion
  • Economical Price Plans Promote Mobile Content
  • Mobile TV holds Bright Prospects in Mobile Advertising
  • Mobile Advertising to Provide Gains to Ringtone Vendors
  • Programmatic Buying & Selling - The New Growth Area
  • Retailers Rely on Mobile
  • ROPO and Show-Rooming - Derivatives of Mobile Proliferation
  • Select Key Statistical Data
  • Challenges Facing Mobile Advertising Market
  • Factor Restraining Growth in Mobile Advertising Market
  • Mobile Advertising Seeks to Resolve Technical Hurdles
  • Click Fraud - The Negative Aspect of Mobile Advertising
  • Concerns over Data Protection and Privacy
  • Traditional Mass Media Remains Relevant
  • Conflict of Interest in Pay-per-Click Model
  • Key Issues Affecting PPC Account of Mobile Advertisers
  • Mobile Devices - Ideal Partnership of Advertising and Technology
  • Viewpoints on Shaping the Future of Mobile Advertising
  • Giffgaff
  • NewVoiceMedia
  • Crate and Hustle & Grind
  • MonetizeMore
  • Purplegator & Advanced Telecom Services
  • Design & Digital Media, Orchestrate
  • Spatially
  • Choozle
  • FerebeeLane
  • Hylink North America
  • Richardson Marketing
  • Very Large Bits
  • Key Innovative Trends
  • User-Generated Content
  • Proactive Communication Using Chatbots
  • Combining Moving Content with Communication
  • Progressive Web Apps
  • AR and VR
  • AI and Machine Learning
  • Server Side Header Bidding
  • Privacy Protection
  • Fraud Elimination
  • Live Streaming, Out-streaming and Videos
  • Programmatic Advertising
  • Messaging and Chatbots
  • Service-based Monetization
  • Google AMP and ALP
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Current & Future Analysis for Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 2: World Historic Review for Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 3: World 15-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2020 & 2027
  • Table 4: World Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 5: World Historic Review for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 6: World 15-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027
  • Table 7: World Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 8: World Historic Review for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 9: World 15-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027
  • Table 10: World Current & Future Analysis for Messaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 11: World Historic Review for Messaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 12: World 15-Year Perspective for Messaging by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027
III. MARKET ANALYSIS
  • UNITED STATES
  • Table 13: USA Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 14: USA Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 15: USA 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • CANADA
  • Table 16: Canada Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 17: Canada Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 18: Canada 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • JAPAN
  • Table 19: Japan Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 20: Japan Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 21: Japan 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • CHINA
  • Table 22: China Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 23: China Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 24: China 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • EUROPE
  • Table 25: Europe Current & Future Analysis for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 26: Europe Historic Review for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 27: Europe 15-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2020 & 2027
  • Table 28: Europe Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 29: Europe Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 30: Europe 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • FRANCE
  • Table 31: France Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 32: France Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 33: France 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • GERMANY
  • Table 34: Germany Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 35: Germany Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 36: Germany 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • ITALY
  • Table 37: Italy Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 38: Italy Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 39: Italy 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • UNITED KINGDOM
  • Table 40: UK Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 41: UK Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 42: UK 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • SPAIN
  • Table 43: Spain Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 44: Spain Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 45: Spain 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • RUSSIA
  • Table 46: Russia Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 47: Russia Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 48: Russia 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • REST OF EUROPE
  • Table 49: Rest of Europe Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 50: Rest of Europe Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 51: Rest of Europe 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • ASIA-PACIFIC
  • Table 52: Asia-Pacific Current & Future Analysis for Mobile Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 53: Asia-Pacific Historic Review for Mobile Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 54: Asia-Pacific 15-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2020 & 2027
  • Table 55: Asia-Pacific Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 56: Asia-Pacific Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 57: Asia-Pacific 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • AUSTRALIA
  • Table 58: Australia Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 59: Australia Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 60: Australia 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • INDIA
  • Table 61: India Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 62: India Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 63: India 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • SOUTH KOREA
  • Table 64: South Korea Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 65: South Korea Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 66: South Korea 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • REST OF ASIA-PACIFIC
  • Table 67: Rest of Asia-Pacific Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 68: Rest of Asia-Pacific Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 69: Rest of Asia-Pacific 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • LATIN AMERICA
  • Table 70: Latin America Current & Future Analysis for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 71: Latin America Historic Review for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 72: Latin America 15-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2020 & 2027
  • Table 73: Latin America Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 74: Latin America Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 75: Latin America 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • ARGENTINA
  • Table 76: Argentina Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 77: Argentina Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 78: Argentina 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • BRAZIL
  • Table 79: Brazil Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 80: Brazil Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 81: Brazil 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • MEXICO
  • Table 82: Mexico Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 83: Mexico Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 84: Mexico 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • REST OF LATIN AMERICA
  • Table 85: Rest of Latin America Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 86: Rest of Latin America Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 87: Rest of Latin America 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • MIDDLE EAST
  • Table 88: Middle East Current & Future Analysis for Mobile Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • Table 89: Middle East Historic Review for Mobile Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 90: Middle East 15-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2020 & 2027
  • Table 91: Middle East Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 92: Middle East Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 93: Middle East 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • IRAN
  • Table 94: Iran Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 95: Iran Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 96: Iran 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • ISRAEL
  • Table 97: Israel Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 98: Israel Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 99: Israel 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • SAUDI ARABIA
  • Table 100: Saudi Arabia Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 101: Saudi Arabia Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 102: Saudi Arabia 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • UNITED ARAB EMIRATES
  • Table 103: UAE Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 104: UAE Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 105: UAE 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • REST OF MIDDLE EAST
  • Table 106: Rest of Middle East Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 107: Rest of Middle East Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 108: Rest of Middle East 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
  • AFRICA
  • Table 109: Africa Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • Table 110: Africa Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2012 through 2019 and % CAGR
  • Table 111: Africa 15-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2012, 2020 & 2027
IV. COMPETITION
  • Total Companies Profiled: 148
Note: Product cover images may vary from those shown
  • 4INFO
  • Alibaba Group Holding Ltd.
  • Amazon.com, Inc.
  • Amobee, Inc.
  • AOL, Inc.
  • Baidu, Inc.
  • Conversant LLC
  • DoubleClick, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • InMobi
  • LinkedIn Corp.
  • Microsoft Corp.
  • Oath, Inc.
  • ONE by AOL
  • Pandora Media, Inc.
  • Tencent, Inc.
  • Twitter, Inc.
  • Velti
  • Yahoo!, Inc.
Note: Product cover images may vary from those shown
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