Baby Food in Serbia

Despite declining birth rates in Serbia, sales of baby food continue to grow in value and volume terms, driven by evolving consumer behaviour and product diversification. Parents are increasingly opting for convenient, ready-made options especially small, on-the-go pouches - reflecting urban lifestyles and time constraints. Confidence in product quality has also improved, encouraging higher spending.

The Baby Food in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.