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Spirits in Estonia

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    Report

  • 27 Pages
  • August 2022
  • Region: Estonia
  • Euromonitor International
  • ID: 1209101
Spirits recorded a steep decline in total volume terms in 2020 with sales declining not only in on-trade volume terms but also off-trade volume terms, with sales seeing only a partial recovery in 2021. This was partly because spirits are considerably more expensive than other alcoholic drinks and as such were harder hit by consumers curbing their discretionary spending in response to the economic impact of COVID-19.

The Spirits in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SPIRITS IN ESTONIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Spirits continue to suffer from high prices and unhealthy reputation
  • Craft spirits and clearer labelling helping to drive interest in spirits
  • Liviko remains undisputed leader thanks to ongoing investment in the category
PROSPECTS AND OPPORTUNITIES
  • Vodka set to decline despite ongoing investment in the category
  • Liviko could face growing competition from both ends of the price spectrum
  • Players likely to focus on social media as a way to reach consumers
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2016-2021
  • Table 2 Sales of Spirits by Category: Total Value 2016-2021
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2016-2021
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 9 GBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 10 NBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 11 LBN Brand Shares of Spirits: % Total Volume 2018-2021
  • Table 12 Forecast Sales of Spirits by Category: Total Volume 2021-2026
  • Table 13 Forecast Sales of Spirits by Category: Total Value 2021-2026
  • Table 14 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
  • Table 15 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN ESTONIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
  • Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
  • Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 2 Research Sources