Spirits in Pakistan

Spirits in Pakistan posted strong total volume sales growth in 2024, marginally faster than in 2023. The largest category, whiskies, posted the highest total volume growth in terms of core categories. Whiskies benefited as consumers appeared more inclined towards premium alcoholic drinks. This trend is well observed in Pakistan, where the growing taste for whisky mirrors the larger global picture in terms of spirits consumption.

The Spirits in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.