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Sweet Spreads in Serbia

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    Report

  • 19 Pages
  • November 2025
  • Region: Serbia
  • Euromonitor International
  • ID: 1209112
The market for sweet spreads in Serbia is benefitting from busier lifestyles and convenience-driven consumption, with families with children representing a key target segment. Jams and preserves remains the largest category due to their long-standing presence, versatility, and wide availability, while chocolate spreads and nut and seed based spreads show strong growth potential.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing health consciousness boosts demand for reduced sugar, high in protein, natural and functional products
INDUSTRY PERFORMANCE
  • Busier lifestyles and established consumption patterns drive growth
  • Nut and seed based spreads benefits from growing demand for healthier options
WHAT’S NEXT?
  • Sweets spreads still offers significant growth potential
  • Rising demand for health-focused alternatives
  • Growing demand for smaller pack sizes
COMPETITIVE LANDSCAPE
  • Nectar continues to lead sales
  • Nutella benefits from premiumisation trend
CHANNELS
  • Small local grocers struggle to retain lead amid growing competition from modern retail
  • E-commerce continues to gain traction
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 6 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 7 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN SERBIA
EXECUTIVE SUMMARY
  • Busy lifestyles boosting demand for convenient options but price sensitivity remains high
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Increasingly busy lifestyles drive sales
  • Consumers remain price sensitive
  • Shift towards natural, health-focused, and plant-based products
WHAT’S NEXT?
  • Government caps likely to ease food prices
  • Price sensitivity will continue to shape consumer behaviour
  • Health and wellness trend will gain traction
COMPETITIVE LANDSCAPE
  • Polimark continues to lead sales
  • Carapelli sees strongest growth
  • Private label gains traction
CHANNELS
  • Small local grocers face pressure from modern retail
  • E-commerce emerges as fastest growing channel
  • Discounters grow through quality positioning
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources