Spirits in Kenya

Spirits registered healthy volume growth in Kenya in 2024. However, price sensitivity continued to affect consumer behaviour, after several years of high inflation. As such, local more affordable spirits were in demand. An example being County from KWAL and Kenya Cane from EABL, which offer premium taste at budget-friendly price. Consumers also prioritised smaller sizes, in order to cut down on the financial outlay.

The Spirits in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.