Wine in Kenya

Wine registered moderate volume growth in Kenya in 2024. Though inflation eased, it was still an issue and this shaped spending on wine in 2024. More consumers turned to affordable wine options, particularly locally produced wines and budget-friendly imports?. For example, the local winery Leleshwa offers wines which range between KES1200-2000 for 750ml compared to imported options ranging from KES2000-12,000.

The Wine in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.