Rose Wine Market Report 2026

The rose wine market size has grown strongly in recent years. It will grow from $4.21 billion in 2025 to $4.57 billion in 2026 at a compound annual growth rate (CAGR) of 8.6%. The growth in the historic period can be attributed to growing consumer preference for lighter and refreshing wine styles boosting rosé adoption, expansion of wine tourism increasing global awareness of regional rosé varieties, introduction of canned blush wine improving portability and attracting younger consumers, rising production of organic and biodynamic rosé aligning with health and sustainability trends, increasing popularity of rosé champagne in premium and celebratory occasions.

The rose wine market size is expected to see strong growth in the next few years. It will grow to $6.24 billion in 2030 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to continued growth in demand for convenient packaging formats driving canned rosé wine expansion, innovation in sustainable viticulture supporting broader availability of organic and biodynamic rosé wines, rising interest in low-alcohol and semi-sparkling rosé options appealing to health-conscious consumers, expanding e-commerce channels increasing market reach for niche rosé varieties, growing premiumization trends boosting demand for high-quality maceration rosé and cabernet sauvignon rosé products. Major trends in the forecast period include premiumization of rosé wines, growth of canned and portable rosé formats, seasonal and occasion-led consumption patterns, expansion of rosé from non-traditional regions, innovation in low-alcohol and alcohol-free rosé.

The rising preference for low-alcohol drinks is expected to propel the growth of the rosé wine market going forward. Low-alcohol drinks are beverages that contain a reduced amount of alcohol by volume (typically below 3.5%), offering a lighter alternative to regular alcoholic drinks. The preference for low-alcohol drinks is increasing due to growing health consciousness and changing social attitudes toward moderation and wellness. Rosé wine enhances low-alcohol drinks by providing flavorful, refreshing options that appeal to a wide range of consumers. It offers a versatile choice for social occasions, combining taste and moderate alcohol content to suit health-conscious and casual drinkers. For instance, in January 2024, according to Fentimans, a UK-based botanical drinks company, 50% of the consumers bought mocktails or virgin alternatives (non-alcoholic versions of traditional cocktails) in 2024, up from 35% in 2023. Therefore, the rising preference for low-alcohol drinks is driving the growth of the rosé wine market.

Leading companies in the rose wine market are concentrating on launching innovative products, such as health-conscious wines, to meet the growing consumer demand for healthier lifestyle options without sacrificing taste or quality. Health-conscious wines refer to those crafted or marketed to appeal to consumers focused on health and wellness. These wines generally have lower alcohol content, reduced sugar, fewer additives, are made from organic or sustainably grown grapes, and sometimes are enriched with antioxidants or natural ingredients. For example, in May 2025, FitVine Wine, a US-based craft wine producer, introduced a new sparkling rosé in a resealable 750-milliliter aluminum bottle, broadening its range of low-sugar, health-conscious wines targeted at active and wellness-oriented consumers. This product combines portability and freshness with the brand’s clean-label commitment and sustainable packaging, offering a convenient, on-the-go option for wine enthusiasts who prioritize fitness and flavor.

In February 2023, Moët Hennessy, a France-based luxury wines and spirits company, acquired a majority stake in Château Minuty for an undisclosed sum. Through this acquisition, Moët Hennessy strengthens its premium rosé market position by expanding its portfolio with Château Minuty’s acclaimed wines and leveraging its heritage to benefit from increasing global demand for premium rosé wines. Château Minuty is a renowned luxury rosé wine producer based in France.

Major companies operating in the rose wine market are Pernod Ricard, Constellation Brands, E. & J. Gallo Winery, Treasury Wine Estates, Château Miraval, Sula Vineyards Private Limited, Gérard Bertrand Wines, Wölffer Estate Vineyard Inc., Bodegas Muga, Moët Hennessy, Domaines Ott, Lynfred Winery Inc., Château la Tour de l'Évêque, Domaine de la Sanglière, Domaine Tempier, Arianna Occhipinti Azienda Agricola, Château de Pibarnon, Château Sainte Roseline, Domaine de la Mordorée, Fattoria Sardi Giustiniani, Jean-Luc Colombo Wines, La Vieille Ferme, Lasseter Family Winery LLC, Maison Saint Aix (AIX Rosé), Mas de Cadenet, Sacha Lichine Wines, Vini Sassara di Bertaiola Stefano.

Europe was the largest region in the rose wine market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the rose wine market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs on imported glass, aluminum cans, agricultural inputs, and excise-linked duties have raised input and distribution costs across the rosé wine market, particularly impacting bottled premium rosé and rosé champagne segments in import-reliant regions such as North America, Europe, and parts of Asia-Pacific. Increased costs have pressured margins for producers and retailers, slowed some cross-border portfolio rollouts, and pushed pricing up in on-trade channels. Positively, tariffs have accelerated adoption of local sourcing, boosted demand for lightweight and canned packaging that reduces tariff exposure, and encouraged producers to localize production or develop lower-cost package formats to preserve competitiveness.

The rose wine market research report is one of a series of new reports that provides rose wine market statistics, including the rose wine industry global market size, regional shares, competitors with the rose wine market share, detailed rose wine market segments, market trends, and opportunities, and any further data you may need to thrive in the rose wine industry. These rose wine market research report deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Rosé wine is a type of wine characterized by its pink color, achieved by allowing the grape skins to have brief contact with the juice during fermentation. It is generally light, crisp, and refreshing, offering flavor profiles that range from fruity to floral. Rosé wines are produced from a variety of red grape types using maceration or saignée methods, making it a versatile and enjoyable beverage that is often served chilled, perfect for casual and warm-weather settings.

The main categories of rosé wine include fortified wine and vermouth, sparkling wine, and still wine. Fortified wine is enhanced by the addition of distilled spirits, typically brandy, while vermouth is a fortified wine flavored with a variety of herbs and botanicals. Rosé wines include products made from various grape varieties such as Grenache, Merlot, Pinot Noir, and Malbec. These wines are further classified by body into full-bodied, medium-bodied, and light-bodied, and by color into red wine, rosé wine, and white wine. Distribution channels include hypermarkets, supermarkets, specialty stores, and online retail platforms.

The countries covered in the rose wine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The rose wine market consists of sales of semi-sparkling rosé wine, organic and biodynamic rosé wines, canned blush wine, rose champagne, maceration rose, and cabernet sauvignon rose. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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