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Bottled Water in Georgia

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    Report

  • 26 Pages
  • December 2025
  • Region: Georgia
  • Euromonitor International
  • ID: 1233518
Bottled water remains a popular choice in Georgia, with off-trade sales supported by convenience, immigration and tourism. Price increases and a preference for drinking tap water at home have slowed growth, although flavoured varieties are attracting new consumers. Innovations in packaging, such as cans and Tetra Pak formats, are also boosting appeal. Convenience stores dominates distribution, with e-commerce enabling bulk purchases and home delivery.

This Bottled Water in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bottled Water market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience, innovation, and price dynamics shape bottled water
INDUSTRY PERFORMANCE
  • Modest growth amid price pressures
  • Still flavoured bottled water leads growth
WHAT’S NEXT?
  • Steady, yet modest growth expexted, supported by rising on-the-go consumption and flavoured varieties
  • Innovations will drive expansion
  • Rising prices could lead to greater polarisation
COMPETITIVE LANDSCAPE
  • Borjomi maintains leadership
  • Coca-Cola’s Mtis brand leads growth
CHANNELS
  • Convenience stores continue to replace small local grocers
  • E-commerce fastest-growing channel
CATEGORY DATA
  • Table 1 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN GEORGIA
EXECUTIVE SUMMARY
  • Convenience, affordability, and health drive sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Continued growth for soft drinks
  • Gradual shift towards healthier choices
  • Consumers prioritise affordability amid mounting cost-of-living pressures
WHAT’S NEXT
  • Forecast steady growth despite price increases
  • Convenience will be key innovation driver
  • Further expansion of modern grocery retail will increase competitive pressures
COMPETITIVE LANDSCAPE
  • Coca-Cola strengthens leadership through marketing and chiller cabinet expansion
  • Caffeine-focused brands see strong performance
  • Growing presence of parallel imports
CHANNELS
  • Convenience stores remains leading distribution channel
  • E-commerce registers rapid growth
  • Retailers’ optimisation strategies pose challenges for soft drinks players
  • Foodservice vs retail split
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources