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RTD Tea in Croatia

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    Report

  • 29 Pages
  • December 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 1233636
2025 marked a notable rebound for RTD tea in Croatia, driven by a mix of innovation, brand diversification, and lifestyle-led marketing, positioning the category for continued moderate growth over the forecast period.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Innovation, brand diversification, and lifestyle-led marketing support sales
INDUSTRY PERFORMANCE
  • Category recovery and renewed consumer engagement in 2025
  • Reduced sugar still RTD tea gains traction, aligning with modern wellness trends
WHAT’S NEXT?
  • Further market expansion with the introduction of new functional products and the reach of the e-commerce
  • Digital influence achieves market scale and consumer pull
COMPETITIVE LANDSCAPE
  • Strong brand equity, reliable supply, and consumer trust ensure Jamnica remains the clear leader in 2025
  • Brand innovation and niche development
CHANNELS
  • Supermarkets’ lead supported by broad refrigerated display space
  • Convenience of e-commerce increasingly important for the modern consumer
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN CROATIA
EXECUTIVE SUMMARY
  • Steady expansion, with rising demand in several key categories
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Innovation is faster, riskier, and more culturally embedded
  • Affordability reshapes competitive dynamics
  • Functional beverages and health benefits drive premium growth
WHAT’S NEXT?
  • Volume growth driven by tourism, lifestyle shifts, and continuous innovation
  • Both local and international producers adapt to a mature yet steadily expanding environment
  • Distribution to become more diversified and digitally connected
COMPETITIVE LANDSCAPE
  • Through a balance of tradition, innovation, and premiumisation, Jamnica secures its leading position
  • Diversification and functional product development drive growth of Vindija
  • Soft drinks becomes more competitive and diversified
CHANNELS
  • Supermarkets maintain their clear lead, combining scale, variety, and promotional power
  • Accelerating shift toward digital convenience and hybrid shopping habits
  • Foodservice vs retail split
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources