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Sports Nutrition in Germany

  • ID: 1233656
  • Report
  • Region: Germany
  • 20 pages
  • Euromonitor International
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Plant-based products which fulfil all vegan requirements are increasing sales among different brands within sports nutrition in Germany. The most commonly found are protein powder products, however there are also available RTD protein products labelled as vegan. The trend has long existed in Germany in food and nutrition industry, but arrived late to the sports nutrition category.

The author's Sports Nutrition in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Sports Nutrition in Germany

List of Contents and Tables
Headlines
Prospects
Vegan Products Are Boosting Sales in Sports Nutrition
Flavour Diversification As A Strategy To Keep Clients
As More Consumers Join the Category, Brand Positioning Differs
Competitive Landscape
Hut.com Leadership Weakened by Stronger Competition
Category Fragmentation Is Intensifying
Social Media Underpins Above-average Growth
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Executive Summary
Good Overall Performance From Consumer Health in 2019
Increased Emphasis on Healthy Diet on Top of Regular Exercise
Competitive Landscape Remains Fragmented With Many Local and Global Players
Pharmacies Remains the Biggest Channel As E-commerce Continues To Grow
the Future Consumer Will Be Older and Richer
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019
Market Data
Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
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